Marketing

Formation of theoretical, professional knowledge and practical skills necessary to effectively  solve marketing orientation tasks of participants of market relations.  Mastering the technologies and methods of marketing: market research, studying the needs of  consumers, the formation of the product, price, marketing and communication policy of the  enterprises to meet their economic and social interests.  Main focus of the  educational program. Learning objectives: preparation of bachelors of marketing, who have  modern economic thinking and relevant competencies necessary for  effective marketing activities.

Object of study: marketing activities as a form of interaction between  the participants of market relations to meet their economic and social  interests.

Keywords: marketing, marketing research, marketing policy and  strategy, marketing activity of the enterprise, content marketing,  social media marketing (SMM), client-oriented.