Digital Marketing

State University of Trade and Economics (main campus), Kyiv, Ukraine

Shortlist

2,600 EURTuition Fee/year

26 Oct, 2023Application Deadline

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSci

Study Level

Masters

Study Mode

Blended

The program is intended for the formation of a modern knowledge system and the acquisition of practical skills by applicants with application in professional, pedagogical and research activities to effectively solve managerial tasks in the field of professional digital marketing. A marketer in the field of digital marketing masters operational economic, organizational, creative, commercial, and information technology processes that are related to the main directions of the enterprise's marketing activities and develops or adjusts strategic guidelines for its development using digital technologies, channels, methods, and tools.

The object of study in the program is marketing activity as a form of interaction between subjects of market relations to satisfy their economic and social interests.

The entire training program includes: training of specialists who possess modern economic thinking and relevant competencies necessary for solving problems and solving complex tasks of marketing activities, which involve conducting research and/or implementing innovations and are characterized by uncertainty of conditions and requirements.

Theoretical content of the subject area: the essence of marketing as a modern concept of business management; conceptual and categorical apparatus, principles, functions, concepts of marketing and their historical prerequisites; the specifics of the activities of market entities in different areas and on different types of markets; content of marketing activity, development of marketing strategies and formation of managerial decisions in the field of marketing.

The methods, techniques and technologies used in the program include: general scientific and special methods, professional methods and technologies necessary to ensure effective marketing activities.

To realize the purpose of the program, tools and equipment are used: universal and specialized information systems and software products necessary for making and implementing marketing management decisions.

The main focus of the program is aimed at: obtaining a special education in the field of digital marketing; formation of professional competences regarding the change in the management of marketing activities of the enterprise with the use of digital technologies, channels, methods, tools.

A feature of the program is: the presence of a variable component of professionally oriented disciplines for work in the field of digital marketing; practical training at enterprises studying marketing activities using digital technologies, channels, methods, tools.

Keywords: marketing, digital technologies, omnichannel, digital marketing, digital marketing strategy, digital marketing tools.

Program overview

Main Subject

Marketing

Degree

MSci

Study Level

Masters

Study Mode

Blended

The object of study in the program is marketing activity as a form of interaction between subjects of market relations to satisfy their economic and social interests.

The methods, techniques and technologies used in the program include: general scientific and special methods, professional methods and technologies necessary to ensure effective marketing activities.

Keywords: marketing, digital technologies, omnichannel, digital marketing, digital marketing strategy, digital marketing tools.

Application Deadline

26 Oct 2023

Starting Month(s)

Sep

Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

1,147 EUR

Tuition Fee (Out of State)

International Students

Tuition Fee/year

2,600 EUR

Other Expenses

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

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FAQs

What subjects and what areas of digital marketing are included in the program?

The program includes mandatory and optional components. The list of disciplines is presented in the program, which is publicly available on the university's website. Mandatory components are selected based on the focus on strategic management and application of digital technologies in marketing and business as a whole (disciplines: Digital technologies in business, Strategic marketing, Digital marketing technologies). Internet marketing and Mobile marketing, as components of digital marketing, are considered in more detail in separate disciplines. The discipline of WEB analytics develops the skills of analyzing and interpretation objectively obtained data for making management decisions. The Digital Technologies in Advertising discipline promotes the ability to conduct digital advertising campaigns, which ultimately contributes to increasing the effectiveness of digital marketing and business as a whole.

Will we learn from digital marketing practitioners? Do teachers have practical experience?

The teachers involved in the program have practical experience of working at enterprises, conduct consultations for enterprises, combining with teaching at the university, constantly take various certified courses in various areas of digital marketing, improving their qualifications. The program guarantor and other teachers cooperate with stakeholders from the field of digital marketing, who conduct open lectures, tutorials and master classes for applicants both at the university, as well as on-site classes and meetings with students at enterprises. Applicants have the opportunity to undergo pre-diploma practice in digital marketing at enterprises and, based on the results of the practice, have the opportunity to get a job.

How difficult will the subjects of study be if the student has a bachelor's degree in another specialty?

If a student enrolled in the program has a bachelor's degree in another specialty, he should not worry, because the level of qualifications of the teachers allows for the organic integration of basic knowledge of marketing into the programmatic issues of the disciplines during lectures and practical classes. In addition, each teacher conducts consultations according to the schedule, at which the applicant can ask any questions and receive answers, as well as recommendations on additional sources for independent work.

How fair and balanced are the teachers' demands?

In the university, there is constant work and conversations are held with teachers and applicants about mutual respect for each other. Applicants get acquainted with information about the discipline, teachers' requirements, tasks and assessment criteria at the first lesson and have the opportunity to clarify and agree on all issues with the teacher. Applicants, for their part, must complete tasks within the prescribed time limits, as the level of knowledge acquisition and competitiveness in the labor market depend on this. If controversial issues arise, the university has a trust box where applicants can complain and it is guaranteed that the complaint will be urgently considered and measures will be taken to resolve the disputed issue.

What are the prospects for further employment in this profession?

Digital marketing specialists are currently in high demand on the labor market. Applicants have the opportunity to undergo pre-diploma practice in digital marketing at enterprises and, based on the results of the practice, have the opportunity to get a job. In addition, the high level of teaching at the university and, accordingly, the knowledge acquired by the students, provides opportunities for independent employment, as evidenced by the number of graduates of the program who are more than 90% qualified by profession.

Digital Marketing

State University of Trade and Economics (main campus), Kyiv, Ukraine

2,600 EURTuition Fee/year

26 Oct, 2023Application Deadline

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission requirements

Important Dates

Application

Tuition fee and scholarships

Tuition Fee

Scholarships

Domestic Students

International Students

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