Bachelor of Arts in Public Relations 48 months Undergraduate Program By Illinois State University |Top Universities

Bachelor of Arts in Public Relations

Program Duration

48 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Public Relations major prepares students to research, plan, execute, and evaluate communication between an organization and its publics, monitor the organization's environment, and counsel management on policies and programs. The major is designed to prepare students to help private industry and public organizations improve the quality of communication among themselves, their employees, the general public and government. Why Study Public Relations? Public relations are the measured and ethical use of language and symbols to inspire cooperation between an organization and its publics. Public relations specialists help businesses, governments and their agencies, universities, hospitals, schools and other organizations build and maintain positive relationships with the public. Related Skills Superior oral and written communication skills Strong computer background Understand basic business matters, especially strategic planning Good research abilities, including measuring communication effectiveness Team member and ability to work independently Work well under pressure, especially under numerous demanding deadlines Flexible and adaptive to new environments Critical-analytical thinker who can soundly assess matters and discuss them Good marketing and sales background Demonstrate enthusiasm and energy for the field

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The Public Relations major prepares students to research, plan, execute, and evaluate communication between an organization and its publics, monitor the organization's environment, and counsel management on policies and programs. The major is designed to prepare students to help private industry and public organizations improve the quality of communication among themselves, their employees, the general public and government. Why Study Public Relations? Public relations are the measured and ethical use of language and symbols to inspire cooperation between an organization and its publics. Public relations specialists help businesses, governments and their agencies, universities, hospitals, schools and other organizations build and maintain positive relationships with the public. Related Skills Superior oral and written communication skills Strong computer background Understand basic business matters, especially strategic planning Good research abilities, including measuring communication effectiveness Team member and ability to work independently Work well under pressure, especially under numerous demanding deadlines Flexible and adaptive to new environments Critical-analytical thinker who can soundly assess matters and discuss them Good marketing and sales background Demonstrate enthusiasm and energy for the field

Admission requirements

6+
Jan-2000

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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