Bachelor of Science in Mass Communication - Interactive Media

The Interactive Media sequence in the Mass Media major helps students discover the many facets of how computer and web design have significantly changed the international landscape. Students interested in visual design elements, computer layout and similar areas often find careers in web design, computer message design consulting, digital photography layout and similar areas. Significant course-work in this sequence includes: Communication Technologies and Impacts, Graphic Communication, Photography, Non-Broadcast Television, Media Ethics, and Media Regulations. Why Study Mass Media - Interactive Media? Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research. Related Skills Effective oral and communicating skills Strong interpersonal skills Effective writing capability Creativity – using sounds, color, imagery and art Reporting and computer skills Knowledge of computer software Ability to create influential and entertaining messages Strong research capabilities Critical thinking skills Attention to detail and well organized Individual and a good team player Understanding of different cultures Demonstrate curiosity, confidence, assertiveness, creativity, initiative, tact, competitive spirit, enthusiasm, persistence, and diplomacy. Display appropriate talents for public performance and appearance such as sense of humor, verbal and written communication skills, imagination, showmanship and an outgoing personality.