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Ranked #57 in QS World University Rankings 2025, The Hong Kong Polytechnic University excels in global education and innovation.
Master of Science in Marketing Management
The Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR
# 19QS Subject Rankings
18 monthsProgram duration
43,846 USDTuition Fee/year
YesScholarships
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing,...
Read more
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Read lessProgram overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing,...
Read more
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Read lessAdmission Requirements
Applicants should have a Bachelor’s degree or equivalent academic / professional qualifications. There is no restriction on their background -- business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.
Priority will be given to applicants with relevant work experience.
If you are not a native speaker of English, and your Bachelor’s degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admissions Requirements" section for Taught Postgraduate Programmes at Study@PolyU for details.
Shortlisted candidates may be invited to attend admission interviews.
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Holistic Education to Nurture Talented Changemakers
The holistic education model of PolyU adopts a unique experiential learning approach which comprises Work-Integrated Education, Service-Learning, Overseas Exchange Opportunities, Research...
Read More
Holistic Education to Nurture Talented Changemakers
The holistic education model of PolyU adopts a unique experiential learning approach which comprises Work-Integrated Education, Service-Learning, Overseas Exchange Opportunities, Research Education and Entrepreneurship Education.
We were the first university in Hong Kong to incorporate Service-Learning and Work-Integrated Education as mandatory components within the undergraduate curriculum, preparing students to become future-ready professionals with leadership skills, cross-cultural capabilities, a global perspective, and a heart to serve. We have also embedded the components of “Artificial Intelligence and Data Analytics” and “Innovation and Entrepreneurship” into our undergraduate education, providing students with the skills and data literacy required to excel in today’s technological landscape.
We nurture the next generation of researchers and innovators through various programmes including the Undergraduate Research and Innovation Scheme (URIS) and College of Undergraduate Researchers and Innovators (CURI). We have also introduced the Special Talents Admission and Recognition Scheme (STARS) to support students with exceptional talents in sports, arts and culture, leadership and community services, or science, technology, engineering and mathematics (STEM). PolyU furthermore has established student exchange partnership networks with 280+ universities / institutions overseas.
Find your programme:
Contact Us:
Global Engagement Office (for Undergraduate Programmes)
Tel: (852) 2766 5116
Fax: (852) 2333 9974
Email: General polyu.global@polyu.edu.hk
Exchange / Study Abroad student.exchange@polyu.edu.hk
Full Time Study: international.study@polyu.edu.hk
Website: www.polyu.edu.hk/geo/
Read Less
Arts and Humanities (5)
BA (Hons) Scheme in Chinese History and Culture
BA (Hons) Scheme in Design (Advertising Design / Environmental Design / Information Design / Interaction Design / Interior Design / Media Design / Product Design / Service Design / Social Design)
BA (Hons) Scheme in English and Applied Linguistics
BA (Hons) Scheme in Fashion (Fashion Design / Knitwear Design / Contour Fashion and Activewear / Fashion Business / Fashion Innovation and Technology)
BA (Hons)/BSc (Hons) Scheme in Translation, Language Sciences and Analytics
Business and Management (4)
BBA (Hons) Scheme in Accounting and Finance (Accountancy / Accounting and Finance / Digital Finance and Investment)
BBA (Hons) Scheme in Global Business and Logistics, Aviation, Maritime, and Supply Chain Management
BBA (Hons) Scheme in Management and Marketing (Management / Marketing)
BSc (Hons) Scheme in Applied Mathematics and Finance Analytics (Applied Mathematics / Investment Science and Finance Analytics / Quantitative Finance and FinTech)
Engineering and Technology (16)
BEng (Hons) / BSc (Hons) Scheme in Information and Artificial Intelligence Engineering (Internet-of-Things / Artificial Intelligence / Information Security)
BEng (Hons) Scheme in Aviation Engineering (Aviation Engineering / Air Transport Engineering)
BEng (Hons) Scheme in Electrical Engineering (Electrical Engineering / Transportation Systems Engineering)
BEng (Hons) Scheme in Mechanical Engineering (Intelligent Robotics Engineering / Mechanical Engineering)
BEng (Hons) Scheme in Product Innovation and Smart Manufacturing (Product Innovation with Marketing / Smart Manufacturing)
BEng (Hons) in Building Sciences and Engineering
BEng (Hons) in Civil Engineering
BEng (Hons) in Environmental Engineering and Sustainable Development
BSc (Hons) Scheme in Biomedical Engineering
BSc (Hons) Scheme in Computing and AI (Computer Science / Enterprise Information Systems)
BSc (Hons) Scheme in Data Science and Artificial Intelligence (Data Science and Analytics / Financial Technology and Artificial Intelligence)
BSc (Hons) Scheme in Intelligent Supply Chain and Engineering Management (Intelligent Supply Chain / Engineering Management with Data Analytics)
BSc (Hons) Scheme in Spatial Data Science and Smart Cities (Land Surveying and Geo-Informatics / Urban Informatics and Smart Cities)
BSc (Hons) in Architectural Studies
BSc (Hons) in Building Engineering and Management
BSc (Hons) in Surveying
Life Sciences and Medicine (9)
BSc (Hons) Scheme in Biotechnology and Chemical Technology
BSc (Hons) in Medical Laboratory Science
BSc (Hons) in Mental Health Nursing
BSc (Hons) in Nursing
BSc (Hons) in Occupational Therapy
BSc (Hons) in Optometry
BSc (Hons) in Physiotherapy
BSc (Hons) in Radiography
Bachelor of Science (Honours) in Speech Therapy
Natural Sciences (2)
BSc (Hons) Scheme in Food Science and Nutrition (Food Safety and Technology / Human Nutrition and Health)
BSc (Hons) in Physics with a Secondary Major in Artificial Intelligence & Data Analytics (AIDA) / Innovation and Entrepreneurship (IE)
Social Sciences and Management (2)
BA (Hons) Scheme in Applied Social Sciences (Social Work / Social Policy and Social Entrepreneurship)
BSc (Hons) Scheme in Hotel and Tourism Management (Hotel Management / Smart Tourism and Hospitality / Event and Experience Management)
Holistic Education to Nurture Talented Changemakers
The holistic education model of PolyU adopts a unique experiential learning approach which comprises Work-Integrated Education, Service-Learning, Overseas Exchange Opportunities, Research...
Read More
Holistic Education to Nurture Talented Changemakers
The holistic education model of PolyU adopts a unique experiential learning approach which comprises Work-Integrated Education, Service-Learning, Overseas Exchange Opportunities, Research Education and Entrepreneurship Education.
We were the first university in Hong Kong to incorporate Service-Learning and Work-Integrated Education as mandatory components within the undergraduate curriculum, preparing students to become future-ready professionals with leadership skills, cross-cultural capabilities, a global perspective, and a heart to serve. We have also embedded the components of “Artificial Intelligence and Data Analytics” and “Innovation and Entrepreneurship” into our undergraduate education, providing students with the skills and data literacy required to excel in today’s technological landscape.
We nurture the next generation of researchers and innovators through various programmes including the Undergraduate Research and Innovation Scheme (URIS) and College of Undergraduate Researchers and Innovators (CURI). We have also introduced the Special Talents Admission and Recognition Scheme (STARS) to support students with exceptional talents in sports, arts and culture, leadership and community services, or science, technology, engineering and mathematics (STEM). PolyU furthermore has established student exchange partnership networks with 280+ universities / institutions overseas.
Find your programme:
Contact Us:
Academic Registry (for Taught Postgraduate Programmes)
General enquiry: (852) 2333 0600
Fax: (852) 2334 6671
Email: ar.tpg@polyu.edu.hk
Website: www.polyu.edu.hk/study/pg/taught-postgraduate
Read LessArts and Humanities (13)
Doctor of Applied Language Sciences
Doctor of Design
Master of Arts in Chinese Culture
Master of Arts in Chinese Linguistics
Master of Arts in English Studies for the Professions (English for the Professions/ English Language Arts/ English Language Studies/ English Language Teaching)
Master of Arts in Fashion and Textile Design
Master of Arts in Global Fashion Management
Master of Arts in Sustainable Fashion and Innovation
Master of Arts in Translating and Interpreting
Master of Arts/Postgraduate Diploma in Chinese Language and Literature
Master of Design (Innovative Business Design/ Intelligent Systems Design/ Smart Service Design/ Transitional Environments Design)
Master of Science in Generative AI and the Humanities (Arts and Culture/ Language and Communication)
Master of Science in Urban Informatics and Smart Cities
Business and Management (19)
Doctor of Business Administration
Doctor of Business Administration (Bilingual Teaching in Chinese and English)
Doctor of Business Artificial Intelligence
Doctor of FinTech
Doctor of Management
Master of Corporate Governance
Master of Finance (Corporate Finance)
Master of Finance (Investment Management)
Master of Science in Accountancy
Master of Science in Accounting and Finance Analytics
Master of Science in Business Analytics - Bilingual
Master of Science in Business Management
Master of Science in ESG and Sustainability
Master of Science in Economics (Applied Economics / Digital Economics)
Master of Science in Global Business and Decision Analysis
Master of Science in International Management and Leadership
Master of Science in Marketing Management
Master of Science in Operations Management
Master of/Postgraduate Diploma in Professional Accounting
Engineering and Technology (30)
Engineering Doctorate (EngD)
Master of Engineering in Building Services Engineering
Master of Science in Aerospace Engineering
Master of Science in Artificial Intelligence and Big Data Computing
Master of Science in Aviation Engineering and Operations Management
Master of Science in Biomedical Engineering
Master of Science in Blockchain Technology
Master of Science in Building Services Engineering
Master of Science in Carbon Neutral Cities and Urban Sustainability
Master of Science in Civil Engineering
Master of Science in Construction and Real Estate
Master of Science in Electric Vehicles
Master of Science in Electrical Engineering
Master of Science in Electronic and Information Engineering
Master of Science in Facility Management
Master of Science in Fire and Safety Engineering
Master of Science in Geomatics
Master of Science in High Performance Buildings
Master of Science in Information Technology
Master of Science in Intelligent Construction
Master of Science in Knowledge and Technology Management
Master of Science in Low-altitude Economy
Master of Science in Mechanical Engineering
Master of Science in Metaverse Technology
Master of Science in Microelectronics and Quantum Systems Engineering
Master of Science in Project Management
Master of Science in Smart Manufacturing
Master of Science in Sports Technology and Management
Master of Science/Postgraduate Diploma in Engineering Business Management
Master of Science/Postgraduate Diploma in Intelligent Wearable Technology
Life Sciences and Medicine (29)
Doctor of Health Science
Doctor of Optometry
Master in Occupational Therapy
Master in Physiotherapy
Master of Applied Psychology
Master of Applied Psychology (Diverse Learning Needs)
Master of Arts in Guidance and Counselling
Master of Arts in Marriage and Family Therapy
Master of Arts in Mental Health
Master of Arts in School and Community Psychology
Master of Medical Imaging
Master of Medical Laboratory Science
Master of Nursing
Master of Science in Biopharmaceutical Development and Commercialization
Master of Science in Health Informatics
Master of Science in Manipulative Physiotherapy
Master of Science in Medical Data Science
Master of Science in Medical Imaging and Radiation Science
Master of Science in Medical Laboratory Science
Master of Science in Medical Physics
Master of Science in Nursing
Master of Science in Nutrition and Healthy Ageing
Master of Science in Nutrition and Healthy Ageing (Nutrition in Practice)
Master of Science in Occupational Therapy
Master of Science in Rehabilitation Sciences
Master of Science in Rehabilitation of People with Developmental Disabilities
Master of Science in Sports Physiotherapy
Master of Science in Vision Science and Innovation
Master of Speech Therapy
Natural Sciences (10)
Doctor of Food Science and Management
Master of Science in Applied Mathematics for Science and Technology (Actuarial and Investment Science)
Master of Science in Data Science and Analytics
Master of Science in Dietetics
Master of Science in Environmental Management and Engineering
Master of Science in Global Food Safety Management and Risk Analysis
Master of Science in Microelectronics Technology and Materials
Master of Science in Operational Research and Risk Analysis
Master of Science in Quantitative Finance and FinTech
Master of Science in Sustainable Technology for Carbon Neutrality
Social Sciences and Management (20)
Doctor of Hotel and Tourism Management
Doctor of International Real Estate and Construction
Doctor of Social Work
MSc Scheme in Hospitality and Tourism Management
Master of Arts in Bilingual Corporate Communication
Master of Arts in Social Policy and Social Development
Master of Arts in Teaching Chinese as a Foreign Language
Master of Science in Global Hospitality Business
Master of Science in Human Resource Management
Master of Science in Industrial Logistics Systems
Master of Science in Innovative Multimedia Entertainment
Master of Science in International Shipping and Transport Logistics
Master of Science/Postgraduate Diploma in Global Supply Chain Management
Master of Science/Postgraduate Diploma in Innovation and Entrepreneurship in Hospitality
Master of Science/Postgraduate Diploma in International Shipping and Transport Logistics
Master of Science/Postgraduate Diploma in International Tourism and Event Management
Master of Science/Postgraduate Diploma in International Wine Management
Master of Science/Postgraduate Diploma in Luxury Experiences Management
Master of Science/Postgraduate Diploma in Supply Chain and Logistics Management
Master of Social Work
Full-Time MBA (1)
Master of Business Administration
Arts and Humanities (8)
Doctor of Philosophy (PhD) - School of Design
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Building Environment and Energy Engineering
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Building and Real Estate
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Chinese History and Culture
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Chinese and Bilingual Studies
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of English and Communication
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Land Surveying and Geo-Informatics
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - School of Fashion and Textiles
Business and Management (3)
Doctor of Philosophy (PhD) - Department of Logistics and Maritime Studies
Doctor of Philosophy (PhD) - Department of Management and Marketing
Doctor of Philosophy (PhD) - School of Accounting and Finance
Engineering and Technology (7)
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Aeronautical and Aviation Engineering
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Biomedical Engineering
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Civil and Environmental Engineering
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Computing
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Electrical and Electronic Engineering
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Industrial and Systems Engineering
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Mechanical Engineering
Life Sciences and Medicine (5)
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Applied Biology and Chemical Technology
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Health Technology and Informatics
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Rehabilitation Sciences
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - School of Nursing
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - School of Optometry
Natural Sciences (4)
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Applied Mathematics
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Applied Physics
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Data Science and Artificial Intelligence
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Food Science and Nutrition
Social Sciences and Management (2)
Doctor of Philosophy (PhD) - School of Hotel and Tourism Management
Doctor of Philosophy (PhD) / Master of Philosophy (MPhil) - Department of Applied Social Sciences