Now expanded to feature nearly 50 universities, this year's marketing ranking is again topped by the University of Pennsylvania.

Despite achieving the strongest overall score, Pennsylvania is beaten by at least one university in each of the four indicators used to compile the ranking.

London Business School and the University of Oxford achieve the highest scores for academic and employer reputation respectively, while the best scores for the two research-based indicators are both held by the University of Swansea (ranked 21-50 overall).