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Universidad Autónoma de Coahuila (UAdeC)
Master in Marketing and Social Innovation
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Master in Marketing and Social Innovation
Main Campus, Saltillo, Mexico
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
The objective is to train marketing specialists who, based on critical and participatory thinking, are capable of designing marketing strategies that are suitable for offline and online operations. Graduates of this master's degree will be able to analyze the large databases generated by the interaction of consumers in digital media, but also in offline operations (traditional commercial spaces) to generate satisfiers that respond to the needs and desires of consumers. Today's consumers, design branding strategies that increase the perceived value of brands and design advertising and promotional campaigns that captivate them.
Directed to:
Aimed at professionals who currently work or wish to develop in marketing activities: commercial, advertising, sales promotion or market research activities in traditional and online environments with a special interest in developing innovative projects that positively impact their community.
Graduate profile:
The graduate will develop interdisciplinary leadership skills that allow him to create, direct and evaluate strategic marketing plans.
You will develop your data analysis skills to detect opportunities and solve market problems.
You will increase your integrated communication skills to plan and direct promotional and advertising campaigns in traditional and digital media.
And primarily, it will develop a critical propositional attitude about the changes and trends in the marketing area that impact companies, organizations and especially society.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
The objective is to train marketing specialists who, based on critical and participatory thinking, are capable of designing marketing strategies that are suitable for offline and online operations. Graduates of this master's degree will be able to analyze the large databases generated by the interaction of consumers in digital media, but also in offline operations (traditional commercial spaces) to generate satisfiers that respond to the needs and desires of consumers. Today's consumers, design branding strategies that increase the perceived value of brands and design advertising and promotional campaigns that captivate them.
Directed to:
Aimed at professionals who currently work or wish to develop in marketing activities: commercial, advertising, sales promotion or market research activities in traditional and online environments with a special interest in developing innovative projects that positively impact their community.
Graduate profile:
The graduate will develop interdisciplinary leadership skills that allow him to create, direct and evaluate strategic marketing plans.
You will develop your data analysis skills to detect opportunities and solve market problems.
You will increase your integrated communication skills to plan and direct promotional and advertising campaigns in traditional and digital media.
And primarily, it will develop a critical propositional attitude about the changes and trends in the marketing area that impact companies, organizations and especially society.
Admission requirements
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
Universidad Autónoma de Coahuila (UAdeC) offers a number of bachelor’s programs fully taught in Spanish, including:
To apply, you will need to register by February 15th with your birth certificate, school transcripts and an admissions fee of MXN 500 (US$25). You may have to sit an admissions test as well.
Community Science School (29)
Bachelor’s in Human Relations
Bachelor’s in Social Work
Economy Faculty (29)
Bachelor’s in Economics
Faculty of Accounting and Administration (29)
Bachelor’s in Business Administration (North Unit)
Bachelor’s in Business Administration with Focus on Marketing
Bachelor’s in Foreign Trade and Customs (Torreón Unit)
Bachelor’s in Law (North Unit)
Bachelor’s in Public Accounting (North Unit)
Bachelor’s in Public Accounting (Torreón Unit)
Faculty of Administration (29)
Bachelor’s in Business Administration (Torreón Unit)
Faculty of Administration Sciences (29)
Bachelor of Business Administration
Degree in Public Accounting
Graduate in Human Resources Administration
Faculty of Biological Sciences (29)
Bachelor’s in Biochemical Engineering (Torreón Unit)
Faculty of Chemical Sciences (29)
Bachelor’s in Chemical
Bachelor’s in Chemical Engineering
Faculty of Civil Engineering (29)
Bachelor’s in Civil Engineering (Torreón Unit)
Faculty of Dentistry (29)
Bachelor’s in Dental Surgeon
Bachelor’s in Dental Surgeon (Torreón Unit)
Faculty of Economics and Marketing (29)
Bachelor’s in Economics (Torreón Unit)
Bachelor’s in Marketing (Torreón Unit)
Faculty of Engineering (29)
Bachelor’s in Civil Engineering
Bachelor’s in Electrical Mechanical Engineering
Bachelor’s in Managing Mechanical Engineering
Faculty of Jurisprudence (29)
Bachelor’s in Law
Faculty of Marketing (29)
Bachelor’s in Marketing
Faculty of Mechanical and Electrical Engineering (29)
Bachelor of Engineering in Industrial Electronics (North Unit)
Bachelor’s in Mechanical Electrical Engineering (North Unit)
Bachelor’s in Mechanical Electrical Engineering (Torreón Unit)
Faculty of Medicine (29)
Bachelor’s in Surgeon
Bachelor’s in Surgeon (North Unit)
Bachelor’s in Surgeon (Torreón Unit)
Faculty of Metallurgy (29)
Bachelor’s in Metallurgist and Materials Chemical Engineering (North Unit)
Faculty of Nursing Dr. Santiago Valdes Galindo (29)
Bachelor’s in Nursing
Faculty of Physical Mathematics (29)
Bachelor’s in Physical Engineering
Bachelor’s of Applied Mathematics
Faculty of Political And Social Sciences (29)
Bachelor’s in Political Science and Public Administration (Torreón Unit)
Bachelor’s in Sociology (Torreón Unit)
Faculty of Psychology (29)
Bachelor of Psychology
Faculty of Social Work (29)
Bachelor’s in Social Work
Faculty of Systems (29)
Bachelor’s in Electronics and Communications Engineering
Bachelor’s of Engineering in Information and Communication Technologies (Torreón Unit)
Bachelor’s of Engineering in Information and Communications Technologies
Faculty of Tax and Financial Administration (29)
Bachelor’s in Financial Administration (Torreón Unit)
Bachelor’s in Tax Administration (Torreón Unit)
Higher School of Engineering Lic. Adolfo Lopez Mateos (29)
Bachelor of Engineering in Mineral and Energy Resources (North Unit)
Bachelor’s in Geologist Engineering (North Unit)
Law School (29)
Bachelor’s in Law (Torreón Unit)
Licensing School in Nursing (29)
Bachelor’s in Nursing (Torreón Unit)
School of Health Sciences (29)
Bachelor’s in Nutrition (North Unit)
School of Plastic Arts Profr. Ruben Herrera (29)
Bachelor's Degree in Graphic Design
School of Social Sciences (29)
Bachelor’s in History
Universidad Autónoma de Coahuila (UAdeC) offers 60 master’s programs and PhDs fully taught in Spanish, including:
To apply, you will need to register by February 15th and may have to sit an admissions test as well.
Find the Universidad Autónoma de Coahuila (UAdeC) on Twitter, YouTube, Facebook and Instagram. Or put in your questions to an admissions officer on +52 844 438 1600.
Center for Interdisciplinary Research (28)
Master in Cultural Promotion and Development
Center for Research in Applied Geosciences (28)
Master in Hydrocarbon Geology
Faculty of Accounting and Administration (28)
Master in Administrative Tax Law
Master in Health and Safety Administration
Master of Administration (Monclova)
Master of Administration and Senior Management
Faculty of Administration Sciences (28)
Master in Strategic Management
Master of Administration (Saltillo Unit)
Faculty of Biological Sciences (28)
Master in Biochemical Engineering
Master in Energy and Energy Sustainability
Faculty of Chemical Sciences (28)
Master in Food Science and Technology
Master in Materials Science and Technology
Master of Science and Chemical Technology
Faculty of Civil Engineering (28)
Master of Science in Engineering with emphasis in Construction
Faculty of Dentistry (28)
Master of Dental Sciences (Torreón)
Master of Dental Sciences accent. Periodontics
Faculty of Economics and Marketing (28)
Master in Economics
Faculty of Economy Saltillo (28)
Master in Economic and Social Analysis
Faculty of Engineering (28)
Master in Mechanical Engineering accentuation in Materials - Saltillo
Master in Valuation
Faculty of Jurisprudence (28)
Master of Laws
Faculty of Marketing (28)
Master in Marketing and Social Innovation
Faculty of Mechanical and Electrical Engineering (28)
Master in Electrical Engineering
Master in Mechanical Engineering - Torreón
Master of Science in Metal Mechanical Engineering
Faculty of Medicine (28)
Master in Clinical Research
Master in Geriatrics
Master in Multidisciplinary Health Research
Faculty of Metallurgy of Monclova, North Unit. (28)
Master of Science and Technology of Metallurgy
Faculty of Political And Social Sciences (28)
Master of Social Sciences for Interdisciplinary Development
Faculty of Science, Education and Humanities (28)
Master in Research Methodology
Master of Science in Education
Faculty of Systems (28)
Master of Applied Engineering
Faculty of Tax and Financial Administration (28)
Master in Tax
Master of Administration (Torreón)
Higher School of Engineering Lic. Adolfo Lopez Mateos (28)
Master in Exploration and Sustainable Use of Mineral Resources
Licensing School in Nursing (28)
Master in Nursing with emphasis on Nursing Care for the Elderly
Research Center in Applied Mathematics (28)
Master in Data Science and Optimization
Saltillo School of Dentistry (28)
Master of Ontological Sciences - accentuation in Advanced Prosthodontics
Saltillo Unit (28)
Master in Human Rights with International and Comparative Perspective
Master in Social Research
Master in Tax Contributions (Monclova)
Master in Tax Contributions (Torreón)
School of Psychology (28)
Master of Clinical Psychology
School of Social Sciences (28)
Master in History of the Mexican Northeast and Texas
Socio-Economic Research Center (28)
Master in Regional Economics
Center for Interdisciplinary Research (9)
PhD in Science
PhD in Sciences and Humanities for Interdisciplinary Development
Center for Socio-Economic Studies UAdeC (9)
PhD in Regional Economics
Faculty of Accounting and Administration (9)
Doctorate in Administration and Senior Management
Faculty of Architecture (9)
PhD in Architecture and Urbanism
Faculty of Chemical Sciences (9)
PhD in Food Science and Technology
PhD in Materials Science and Technology
PhD of Science in Biotechnology
Faculty of Medicine (9)
PhD in Biomedical Sciences
Faculty of Psychology (9)
PhD in Health Psychology
Faculty of Science, Education and Humanities (9)
PhD in Educational Sciences
Faculty of Social Work (9)
PhD in Social Sciences