BA (Hons) Scheme in Design (Advertising Design / Environmental Design / Information Design / Interaction Design / Interior Design / Media Design / Product Design / Service Design / Social Design)

Programme Aims & Learning Outcomes
The BA (Hons) Scheme in Design equips students with the skills, knowledge, and abilities necessary to become the designers of tomorrow. The Scheme emphasises the integration of design and its relevance to society, the needs of a changing world, digital readiness and technological integration with the digital world, the growing need for design entrepreneurship and innovation, and the need for future designers to possess inter-disciplinary capabilities. 
In addition to developing core design skills, students develop the ability to think critically, learn independently, explore multi-layered design processes, conduct design exploration, work individually and in teams, develop social and cultural understanding, seek technical solutions to design problems, work with others outside of design, and pursue new design directions and solutions that extend their creative ability.
The uniquely structured Scheme enables students to choose personalised study pathways to develop their unique skills and abilities. It offers an integrated and holistic approach that leads students from general to specialised education in nine different Design Specialisms: Advertising Design, Environmental Design, Information Design, Interaction Design, Interior Design, Media Design, Product Design, Service Design, and Social Design. 
International perspectives and opportunities enable students to learn about design in other contexts. The Scheme includes overseas exchange opportunities, study trips, internship and collaborations. The School’s close connections with the regional design industry allow students to participate in real-world design projects with direct input from the industry, as well as undertaking summer industry internships. 
Programme Characteristics
Students applying for the Scheme may choose from nine Design Specialisms:

• BA (Hons) in Design (Advertising Design)
• BA (Hons) in Design (Environmental Design)
• BA (Hons) in Design (Information Design)
• BA (Hons) in Design (Interaction Design)
• BA (Hons) in Design (Interior Design)
• BA (Hons) in Design (Media Design)
• BA (Hons) in Design (Product Design)
• BA (Hons) in Design (Service Design)
• BA (Hons) in Design (Social Design)

The Scheme is ranked among the top design programmes in the world. Admission is highly competitive. We welcome candidates who are dedicated to becoming aspiring designers. Are you an expert in conceptualising spatial design? Are you a master in communication and producing high-quality visual content? Do you have unique ideas for improving the use and design of everyday products? Do you find it easy to imagine new services, innovation and entrepreneurial opportunities in the social and cultural sectors? 
Qualifying applicants must have a strong interest in design and possess creative curiosity, good visual skills and abilities, skills in three-dimensional or mixed media, the ability to explore and develop ideas, and the capacity to solve problems. They will be interested in how design can address issues in today’s society and contribute to making the world a better place. 
Characteristics of Scheme-based Admission
Students first follow a common curriculum under the Scheme. 
This Scheme-based admission serves as an undeclared track. It offers students' approximately a year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection. 
The decision to admit a student to a major will be made by the School based on the student's own choice, portfolio evaluation, interview performance, GPA and individual subject result. Students will be asked to rank their major choices (from the most preferred one to the least) during the semester 2 (probably before final examination) of their Year One study for the School's consideration and approval.