Communication Strategies and Techniques

The information society, the knowledge economy, the culture of data, the design of interfaces, services and technological artefacts, the languages ​​of institutional communication, journalism in the age of social media, digital advertising. These are some of the key words that underlie this degree course, which invites students to undertake a path of exploration and training to orient themselves and know how to move in a rapidly changing media environment. The course offers theoretical and practical training in communication strategies and techniques, divided into three different profiles:
(a) Communication technologies for Experience Design;
(b) Public, social communication and journalism;
(c) Persuasive and advertising communication.