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BEng (Hons) in Product Innovation with Marketing (BEng PIM)
BEng (Hons) in Smart Manufacturing (BEng SM)
BEng PIM
Programme Aims and Learning Outcomes
Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Innovation with Marketing programme has the following aims and learning outcomes:
Provide integrated education and training for students on synergising product design, technology and business in new product development
Develop students’ knowledge of business development, strategic product planning, product marketing and management and help them understand how to apply this knowledge to the development of successful new products
Nurture graduates with excellent product design and development abilities who can interact with customers, industrial designers, production personnel, suppliers and vendors; understand market situations and competition environments; and identify market needs and seize opportunities by developing new products that satisfy customer and engineering requirements.
BEng SM
Programme Aims and Learning Outcomes
Smart Manufacturing (SM) is a professional discipline that focuses on developing and implementing optimal solutions from a system-level perspective. This involves people, technology, quality, finance, information, and environmental issues. The main task of an industrial and systems engineer is to organise and work harmoniously with others to streamline operational procedures and improve productivity and overall system performance. The ultimate goals of these efforts are to increase efficiency, to reduce operating costs, and to increase customer satisfaction. SM is different from other traditional engineering disciplines, in which knowledge and skills are applied to specific areas; for example, traditional manufacturing engineers usually work in a production environment. In contrast, SM provides students with the opportunity to work in a variety of organisations in both the industrial and commercial sectors. This broad exposure and experience give industrial and systems engineers flexible career paths. Thus, SM graduates are employed in a wide range of areas and settings, such as new product development for transportation, theme parks, logistics services, banking, public utilities, business development consultancy, and government departments. The ultimate objective of the SM discipline is to provide leadership in the design of integrated industrial and commercial systems for the advancement and well-being of the community.
BEng (Hons) in Product Innovation with Marketing (BEng PIM)
BEng (Hons) in Smart Manufacturing (BEng SM)
BEng PIM
Programme Aims and Learning Outcomes
Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Innovation with Marketing programme has the following aims and learning outcomes:
Provide integrated education and training for students on synergising product design, technology and business in new product development
Develop students’ knowledge of business development, strategic product planning, product marketing and management and help them understand how to apply this knowledge to the development of successful new products
Nurture graduates with excellent product design and development abilities who can interact with customers, industrial designers, production personnel, suppliers and vendors; understand market situations and competition environments; and identify market needs and seize opportunities by developing new products that satisfy customer and engineering requirements.
BEng SM
Programme Aims and Learning Outcomes
Smart Manufacturing (SM) is a professional discipline that focuses on developing and implementing optimal solutions from a system-level perspective. This involves people, technology, quality, finance, information, and environmental issues. The main task of an industrial and systems engineer is to organise and work harmoniously with others to streamline operational procedures and improve productivity and overall system performance. The ultimate goals of these efforts are to increase efficiency, to reduce operating costs, and to increase customer satisfaction. SM is different from other traditional engineering disciplines, in which knowledge and skills are applied to specific areas; for example, traditional manufacturing engineers usually work in a production environment. In contrast, SM provides students with the opportunity to work in a variety of organisations in both the industrial and commercial sectors. This broad exposure and experience give industrial and systems engineers flexible career paths. Thus, SM graduates are employed in a wide range of areas and settings, such as new product development for transportation, theme parks, logistics services, banking, public utilities, business development consultancy, and government departments. The ultimate objective of the SM discipline is to provide leadership in the design of integrated industrial and commercial systems for the advancement and well-being of the community.
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BEng (Hons) Scheme in Product Innovation and Smart Manufacturing (Product Innovation with Marketing / Smart Manufacturing)
Hung Hom, Kowloon, Hong Kong, HK, Hong Kong, Hong Kong SAR
48 monthsProgram duration
22,436 USDTuition Fee/year
Engineering - Manufacturing and ProductionMain Subject Area
Program overview
Main Subject
Engineering - Manufacturing and Production
Degree
BEng
Study Level
Undergraduate
Study Mode
On Campus
Two full-time programmes are offered under this scheme:
BEng PIM
Programme Aims and Learning Outcomes
Product design and development have become increasingly...
Read more
Two full-time programmes are offered under this scheme:
BEng PIM
Programme Aims and Learning Outcomes
Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Innovation with Marketing programme has the following aims and learning outcomes:
BEng SM
Programme Aims and Learning Outcomes
Smart Manufacturing (SM) is a professional discipline that focuses on developing and implementing optimal solutions from a system-level perspective. This involves people, technology, quality, finance, information, and environmental issues. The main task of an industrial and systems engineer is to organise and work harmoniously with others to streamline operational procedures and improve productivity and overall system performance. The ultimate goals of these efforts are to increase efficiency, to reduce operating costs, and to increase customer satisfaction. SM is different from other traditional engineering disciplines, in which knowledge and skills are applied to specific areas; for example, traditional manufacturing engineers usually work in a production environment. In contrast, SM provides students with the opportunity to work in a variety of organisations in both the industrial and commercial sectors. This broad exposure and experience give industrial and systems engineers flexible career paths. Thus, SM graduates are employed in a wide range of areas and settings, such as new product development for transportation, theme parks, logistics services, banking, public utilities, business development consultancy, and government departments. The ultimate objective of the SM discipline is to provide leadership in the design of integrated industrial and commercial systems for the advancement and well-being of the community.
Read lessProgram overview
Main Subject
Engineering - Manufacturing and Production
Degree
BEng
Study Level
Undergraduate
Study Mode
On Campus
Two full-time programmes are offered under this scheme:
BEng PIM
Programme Aims and Learning Outcomes
Product design and development have become increasingly...
Read more
Two full-time programmes are offered under this scheme:
BEng PIM
Programme Aims and Learning Outcomes
Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Innovation with Marketing programme has the following aims and learning outcomes:
BEng SM
Programme Aims and Learning Outcomes
Smart Manufacturing (SM) is a professional discipline that focuses on developing and implementing optimal solutions from a system-level perspective. This involves people, technology, quality, finance, information, and environmental issues. The main task of an industrial and systems engineer is to organise and work harmoniously with others to streamline operational procedures and improve productivity and overall system performance. The ultimate goals of these efforts are to increase efficiency, to reduce operating costs, and to increase customer satisfaction. SM is different from other traditional engineering disciplines, in which knowledge and skills are applied to specific areas; for example, traditional manufacturing engineers usually work in a production environment. In contrast, SM provides students with the opportunity to work in a variety of organisations in both the industrial and commercial sectors. This broad exposure and experience give industrial and systems engineers flexible career paths. Thus, SM graduates are employed in a wide range of areas and settings, such as new product development for transportation, theme parks, logistics services, banking, public utilities, business development consultancy, and government departments. The ultimate objective of the SM discipline is to provide leadership in the design of integrated industrial and commercial systems for the advancement and well-being of the community.
Read lessAdmission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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