Marketing Undergraduate Major (BA, BS, HBA, HBS)

Shortlist

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

The marketing curriculum provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media and government agencies. Career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more. The heart of marketing is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. In small firms, a few people must carry out all the marketing functions or activities. Large corporations, on the other hand, tend to hire people with specific potential or skills to fill more specialized job requirements. Marketing major requirements are divided into two parts. The first part (the pre-Marketing major), usually taken in the first two years, must be completed before formal admission into the Marketing major. The second part (Professional School) is usually taken in the last two years after formal admission into the Marketing major. International Business option The International Business option prepares students for positions in organizations engaged in international trade. Students study the economic, political, geographical, and socio-cultural factors that impact business across national boundaries. Areas of greatest opportunity for overseas assignments are with service organizations such as banks, consulting firms and accounting firms; with import/export firms; with governmental organizations; and in marketing and financial management areas of multinational firms. A career in international business can lead to exciting and rewarding opportunities abroad. Most multinational business firms, however, hire new employees first for domestic assignments in order to provide them with a thorough knowledge of the firm, its products, and its policies, or for specific assignments in one of the functional areas of the business, before providing overseas opportunities. Marketing Career Options Advertising Retailing Brand Management Logistics Management Marketing Research Sales Marketing - Learning Goals and Objectives Understand the place and contribution of marketing to the business enterprise. Define primary and secondary sources of information; give examples of methods used to collect primary data; give examples of sources for secondary data; compare and contrast the advantages and disadvantages of both types of data Describe major bases for segmenting consumer and business markets; define and be able to apply the three steps of target marketing: market segmentation, target marketing, and market positioning; understand how different situations in the competitive environment will affect choices in target marketing Describe the major types of consumer buying behavior, the stages in the buyer decision process and completely outline the components of the marketing mix; identify how the firms marketing strategy and marketing mix must evolve and adapt to match consumer behavior and perceptions of the product (e.g., classification of products and services, brand image, price and value), the stage in the product life cycle and the competitive environment; summarize the importance of measuring and managing return on marketing

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Admission requirements

Exam Scores

IELTS

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

Oregon State University’s 200 undergraduate degree programs are offered across its 11 colleges:

    Agricultural sciences
    Business
    Earth, ocean, and atmospheric sciences
    Education
    Engineering
    Forestry
    Liberal arts
    Pharmacy
    Public health and human sciences
    Science
    Veterinary medicine

How to apply

Students who meet the academic and language requirements outlined here can opt for direct entry, while students who need an extra nudge to meet the GPA and language requirements may choose to undergo preliminary training on a ‘pathway program’ at Oregon State before they begin their course.

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Oregon State University offers assistantships to help students fund graduate school. To enroll as a graduate assistant, you are required to work 156 hours during a period of 13 weeks for a monthly salary of approximately US$3,800.