Master of Arts in Advertising 24 months Postgraduate Program By Michigan State University |Top Universities
Program Duration

24 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Study Level

Masters

The department offers two programs leading to the Master of Arts degree: one in advertising and one in public relations. Both programs provide an intensive professional preparation for careers in these fields. Course work focuses on the general principles and practices underlying all advertising and public relations activities, as well as specialized areas of social media, management, media planning, consumer behavior, social marketing, or research. Both master's degree programs are available under either Plan A (with thesis) or Plan B (without thesis). Early in their studies, students need to work with their advisors to decide which plan best fits their personal and professional goals. Requirements for the degree include course work in other academic units within the university. Concepts and analytical techniques derived primarily from the behavioral sciences and business administration are especially important. The student's master's degree program must be approved by the student's academic advisor.

Program overview

Main Subject

Marketing

Study Level

Masters

The department offers two programs leading to the Master of Arts degree: one in advertising and one in public relations. Both programs provide an intensive professional preparation for careers in these fields. Course work focuses on the general principles and practices underlying all advertising and public relations activities, as well as specialized areas of social media, management, media planning, consumer behavior, social marketing, or research. Both master's degree programs are available under either Plan A (with thesis) or Plan B (without thesis). Early in their studies, students need to work with their advisors to decide which plan best fits their personal and professional goals. Requirements for the degree include course work in other academic units within the university. Concepts and analytical techniques derived primarily from the behavioral sciences and business administration are especially important. The student's master's degree program must be approved by the student's academic advisor.

Admission requirements

80+
6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

For over 150 years, Michigan State has been advancing knowledge and transforming lives through teaching, research, and outreach. Founded in 1855 as the nation's pioneer land-grant institution, Michigan State University has grown to one of the largest universities in the United States. MSU's history of academic distinction has led to the development of a diverse community of students representing all 50 states and more than 125 foreign countries. Many of MSU 150 undergraduate majors are nationally ranked, and students easily find their niche on the 5,200-acre Big Ten campus, quickly discovering the benefits of living in academic residential communities, and receiving personal guidance through individualized academic advising - available for all students starting in their freshman year.

For over 150 years, Michigan State has been advancing knowledge and transforming lives through teaching, research, and outreach. Founded in 1855 as the nation's pioneer land-grant institution, Michigan State University has grown to one of the largest universities in the United States. MSU's history of academic distinction has led to the development of a diverse community of students representing all 50 states and more than 125 foreign countries. Many of MSU 150 undergraduate majors are nationally ranked, and students easily find their niche on the 5,200-acre Big Ten campus, quickly discovering the benefits of living in academic residential communities, and receiving personal guidance through individualized academic advising - available for all students starting in their freshman year.

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