Fashion Product

The full-time course in Fashion Product approaches garment technology, production and merchandising with a strategic approach - aimed at managing all the aspects related to the planning, development, manufacturing, distribution, buying, branding and promotion of fashion collections. Participants learn fashion design, product development, clothing technology, coordination strategies, sourcing, buying, and marketing, understanding how to manage fashion products from the development of the creative concept to merchandising, budgeting, industrial production, logistics, branding, and promotion. Within an industry where the pace of change is constantly accelerating, where consumer tastes and market trends are continuously evolving under the impact of digital transformation and the growing demands for sustainability, the ability to evaluate innovation as a natural integration of the creative moment and to implement a successful product offer is assuming a pivotal role.