Fashion Management - Fragrances & Cosmetics

The Fashion Management - Fragrances & Cosmetics students reinforce their strategic mindset discovering all the Beauty industry business models, understanding the fundamental role of licensing for the production and marketing of perfume and cosmetic lines of Fashion Houses. Moreover, they learn to manage innovation, from the identification of consumer needs to the control of technological-production and operations. As a result, they acquire a technical expertise on project management, product development, sourcing and supply chain management. Finally, they experiment with new expressive languages within new immersive and digital platforms, with the support of technologies such as artificial intelligence or virtual reality. Participants learn brand marketing and development strategies, and implement specific cost control systems. The course investigates the world of Beauty and its contaminations with Fashion, also exploring the synergies with Design, Luxury and Hospitality. The consumer markets of Fragrances and Cosmetics are approached at international level, understanding the aesthetic, historical and ritual practices revolving around personal appearance.