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Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication.
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication.
curriculum vitae; 2 reference letters; copy of a university diploma or school certificates with academic transcripts (for master course); or notarized photocopy of a graduation diploma and academic transcripts (must be equivalent to a UK bachelor degree) and their official translation in English, if in a language different than English (for the master’s degree courses at the London and Paris schools); *** for the London School, applicants requiring a Tier 4 General visa are required to provide an acceptable proof of their English language proficiency.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Istituto Marangoni schools offer an array of Higher Education training programmes at Undergraduate level covering Fashion, Design, Art, Fragrances and Cosmetics, from an introductory foundation level to full-time 3 or 4 year Bachelor Degrees.
Istituto Marangoni courses at postgraduate (Master) level ensure participants an advanced level of training in all areas of fashion, design, art, fragrances and cosmetics, providing an opportunity to specialise and further develop their knowledge and expertise in a specific subject, and essentially enhance skill and ability.
Fashion Promotion, Communication & Digital Media
Milano • The School of Fashion, Milan, Italy
15 monthsProgram duration
30,500 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Istituto Marangoni schools offer an array of Higher Education training programmes at Undergraduate level covering Fashion, Design, Art, Fragrances and Cosmetics, from an introductory foundation level to full-time 3 or 4 year Bachelor Degrees.
Arts and Humanities (3)
Arts Curating
Fashion Design
Fashion Design & Accessories
Fashion Design & Marketing
Fashion Management - Fragrances & Cosmetics
Fashion Product
Fashion Styling & Creative Direction
Fashion Styling & Visual Merchandising
Interior Design / Interiors
Multimedia Arts
Product Design / Design For Products
Visual Design
Business and Management (3)
Fashion Business
Fashion Business & Buying
Fashion Management & Brand Strategies
Fragrances & Cosmetics Management
Fragrances & Cosmetics Product and Communication
Social Sciences and Management (3)
Fashion Business, Digital Communication & Media
Istituto Marangoni courses at postgraduate (Master) level ensure participants an advanced level of training in all areas of fashion, design, art, fragrances and cosmetics, providing an opportunity to specialise and further develop their knowledge and expertise in a specific subject, and essentially enhance skill and ability.
Arts and Humanities (3)
Art Management
Communication Design
Contemporary Interior Design / Interior Design
Creative Digital Media
Curating Art & Fashion
Design for Gaming & Virtual Reality
Digital Art Direction
Digital Design for Immersive Experiences
Fashion Design & Innovation
Fashion Design (Womenswear, Menswear, Kidswear)
Fashion Product Management
Fashion Styling, Creative Direction & Digital Content
Fashion, Art & Textile Innovation
Fine Jewellery Design
Interior Contract Design
Jewellery Design
Luxury Accessories Design
Luxury Accessories Design & Management
Product & Furniture Design / Product Design
Product Design for Human-Robot Interaction
Sustainable Fashion and System
Business and Management (3)
Design Management & Strategic Innovation
Fashion & Luxury Brand Management
Fashion Buying & Merchandising
Fashion Omnichannel & E-commerce
Fashion Start-Up
Fragrances and Cosmetics Brand Management and Licensing
Jewellery and Product Management
Olfactory Experience Management for the Luxury Industry
Product Management for Fragrances and Cosmetics
Social Sciences and Management (3)
Fashion Luxury & Brand Management for Hospitality
Fashion Promotion, Communication & Digital Media
Luxury Hospitality & Customer Experience Management
Marketing and Communication Management for Fragrances & Cosmetics
Full-Time MBA (1)
MBA in Digital Transformation and Leadership for Fashion