Fashion Business

This full-time course in Fashion Business is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management, supply chain and global distribution channels. Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants develop their business expertise with numerical literacy and commercial skills, learning brand marketing and development strategies, identifying the values that characterise the identity and ‘signature’ of a product or brand. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.