Fashion Management & Brand Strategies

This full-time course in Fashion Management & Brand Strategies is a strategic and market-oriented blend of the main perspectives in fashion management, covering fashion marketing, brand management, industrial economics, business analytics, project management, finance, digital transformation, design thinking, ESG, management control and business planning. Fashion is an industry in constant evolution, therefore both time-tested and contemporary brand and corporate strategies are analysed in order to achieve business goals. Participants learn brand marketing and business planning strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.
Fashion management professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on brand strategy, marketing, corporate branding, innovation management and business planning. As a result, they need to possess a thorough knowledge of the fashion panorama and the various business models, industries a critical success factors in global fashion markets and industries. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.