Fashion Luxury & Brand Management for Hospitality 15 months Postgraduate Program By Istituto Marangoni |Top Universities

Program overview

Main Subject

Hospitality and Leisure Management

Degree

MA

Study Level

Masters

Study Mode

On Campus

This Fashion Luxury & Brand Management for Hospitality course provides in-depth knowledge of branding specifically for the fashion, luxury and hospitality industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. Participants learn how to adapt communication, marketing and promotional techniques to reach strategic and economic goals. They learn how to design marketing campaigns that resonate with the luxury audience, highlighting exclusivity, uniqueness, and the promise of extraordinary experiences. Moreover, the course prepares students to stay attuned to industry trends and the evolution of luxury hospitality. A special attention is payed to digital transformation and corporate responsibility, exploring innovations in technology, sustainability, and guest preferences.

Program overview

Main Subject

Hospitality and Leisure Management

Degree

MA

Study Level

Masters

Study Mode

On Campus

This Fashion Luxury & Brand Management for Hospitality course provides in-depth knowledge of branding specifically for the fashion, luxury and hospitality industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization - this course addresses both areas; luxury branding together with business management and organization skills. Participants learn how to adapt communication, marketing and promotional techniques to reach strategic and economic goals. They learn how to design marketing campaigns that resonate with the luxury audience, highlighting exclusivity, uniqueness, and the promise of extraordinary experiences. Moreover, the course prepares students to stay attuned to industry trends and the evolution of luxury hospitality. A special attention is payed to digital transformation and corporate responsibility, exploring innovations in technology, sustainability, and guest preferences.

Admission requirements

15 Months
Sep

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Istituto Marangoni courses at postgraduate (Master) level ensure participants an advanced level of training in all areas of fashion, design, art, fragrances and cosmetics, providing an opportunity to specialise and further develop their knowledge and expertise in a specific subject, and essentially enhance skill and ability.

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