MSc in Marketing

CUHK, Hong Kong, Hong Kong SAR

Shortlist

# 21-50QS Subject Rankings

12 monthsProgram duration

36,951 USDTuition Fee/year

YesScholarships

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Marketing is the first of its kind in the region which incorporates tradition and technology, intuition and analytics, local ideas and a global vision. Our well-designed curriculum provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy. Guided by a mission to reinvent the art of marketing, this pioneering programme equips aspiring marketing experts with skills to win in the age of the empowered consumer.

You will learn to apply advanced analytical techniques for effective decision-making, and gain experience in designing and executing marketing campaigns, both locally and internationally. You will also work on real marketing projects with prominent companies in Hong Kong.

You can specialise in Managerial Marketing, which focuses on branding, advertising and PR, and multinational campaigns, or Big Data Marketing. This trains you in the science and engineering of digital and database marketing, so you can learn to harness the power of big data for competitive advantage.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Admission requirements

IELTS

6.5+

TOEFL

79+

Bachelor GPA

2.7+

For a Taught Master’s Programme other than the Executive Master of Business Administration (Executive M.B.A.) Programme, the applicant shall have:

graduated from a recognized university and obtained a bachelor’s degree, normally with honours not lower than Second Class or achieving an average grade of not lower than “B”; or
completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to a bachelor’s degree.

Due to COVID-19 pandemic, the University accepts, on a temporary basis and for those students who are admitted to postgraduate programmes in the 2021-22 intake, the following online English tests as an alternative to fulfil the University’s English Language Requirements.

TOEFL-iBT Home Edition Overall 79
IELTS Indicator: Overall 6.5
GMAT Online Examination: Band 21 (Verbal)

Program Duration

1 Year

Starting Month(s)

Sep

Candidates are required to submit references or letter(s) of recommendation for acceptance

Candidates are required to submit an essay(s) for acceptance

Domestic Students

Tuition Fee/year

36,951 USD

Tuition Fee (Out of State)

International Students

Tuition Fee/year

36,951 USD

Other Expenses

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

CUHK aims to nurture students with both specialised knowledge and wisdom for life. Its bilingual and multicultural curriculum is characterised by a flexible credit unit system. Academic programmes in an array of disciplines are offered by eight Faculties , including Arts , Business Administration , Education , Engineering , Law , Medicine , Science and Social Science . CUHK future proofs its educational offerings by listening to industry and government and introducing innovative new programmes such as Biotechnology, Entrepreneurship and Healthcare Management, Computational Data Science, and Learning Design and Technology. CUHK’s robust programmes are supplemented by the provision of state-of-the-art facilities and resources to ensure students have a world-class experience.

Over the past decades, continual enhancement has resulted in a balanced curriculum of both breadth and depth. With the support of the Centre for Learning Enhancement and Research (CLEAR), CUHK has consistently been recognised by bodies such as Hong Kong’s University Grants Committee for achieving the highest standards of teaching and learning.

Academic Programmes

At CUHK, a wide scope of academic programmes organised in a four-year undergraduate curriculum structure are offered by its eight Faculties . Currently, the University provides more than 150 major and minor programmes.

General Education

General Education forms a key component of undergraduate studies at CUHK. University and College General Education courses are tailored to nurture whole-person development, foster soft-skills and cultivate a strong sense of social responsibility. The University’s General Education programme received the Exemplary Programme Award for Improving General Education from the Association for General and Liberal Studies in 2015 and the Hong Kong’s University Grants Committee Teaching Award in 2016.

Physical Education

As the only publicly-funded university in Hong Kong that offers a required Physical Education programme for undergraduates, CUHK is dedicated to promoting sports to enhance students’ whole-person development.

Co-operative education and mentorship programmes

The university-wide credit-bearing co-operative education programme, Co-op@CUHK , is designed to bridge the gap between tertiary education and the workplace by providing undergraduate students with experiential work-integrated learning opportunities at an extensive network of partner employers. Mentorship programmes at college, faculty, school, departmental or programme levels serve to expand students’ horizons and widen their networks.

Global exchange and internship

CUHK encourages students to participate in global exchange and internship programmes to broaden their horizons and equip students with academic, intercultural, and professional skills which will serve them throughout their professional lives. It also welcomes visiting students from partner institutions around the world, which enriches the diversity of the campus experience and offers international students a unique opportunity to experience Hong Kong.

Useful links:

CUHK Undergraduate Admissions

CUHK Exchange Programmes

CUHK Summer School

Arts and Humanities (6)

Architectural Studies

Bimodal Bilingual Studies

Chinese Language and Literature

Chinese Studies

English

Fine Arts

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Business and Management (6)

BBA(IBBA)-JD Double Degree Programme

Economics

Global Business Studies

Global Economics and Finance

Insurance, Financial and Actuarial Analysis

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Engineering and Technology (6)

Aerospace Science and Earth Informatics and X (ASEI+X) Double Major Programme

Artificial Intelligence: Systems and Technologies

Biomedical Engineering

Computational Data Science

Computer Engineering

Computer Science

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Life Sciences and Medicine (6)

Biomedical Sciences

Biotechnology, Entrepreneurship and Healthcare Management

Chinese Medicine

Community Health Practice

Gerontology

Medicine (MBChB) Programme / Medicine (MBChB) Programme Global Physician-Leadership Stream (GPS)

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Natural Sciences (6)

Earth and Environmental Sciences

Enrichment Mathematics

Enrichment Stream in Theoretical Physics

Geography and Resource Management

Mathematics and Information Engineering

Science

Social Sciences and Management (6)

Anthropology

BA (Chinese Language Studies) and BEd (Chinese Language Education)

BA (English Studies) and BEd (English Language Education)

BA in Early Childhood Education (2-year)

BEd in Early Childhood Education (5-year)

BEd in Mathematics and Mathematics Education

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The CUHK Graduate School offers over 220 taught and research postgraduate programmes awarding more than 6,000 postgraduate degrees, diplomas and certificates every year. The wide spectrum of programmes aims to prepare students for careers that would allow them to become world leaders in their specialised fields.

CUHK provides cutting-edge learning resources and hostel facilities on a green campus, offering the perfect backdrop for scholars from around the globe to immerse themselves in a culturally diverse and intellectually stimulating environment. A rich array of scholarships and grants are available to enable the world’s best talent to receive exemplary education at the University.

CUHK Graduate Admissions