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This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
MERCURI European Master in Customer Relationship Marketing
Valencia - Alfara Campus, Valencia, Spain
24 monthsProgram duration
4,000 EURTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Admission requirements
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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