Bachelor of Arts (Sport Marketing-Management)

The Sport Marketing-Management degree provides students with a curriculum focused on sport marketing, sport law, sport governance, and sport facility management.

Sport Marketing-Management is a unique field that requires specialized education and skills. Students who study sport marketing-management will learn basic principles of marketing and management and will apply learned theories to the dynamic field of professional and amateur sports marketing and management.

Additionally, students will explore strategies and techniques in sport marketing, sport consumers and their behaviors, sport marketing research, and more.