Bachelor of Arts (Business Analytics)

Business Analytics is the combination of computer science, statistics, and information systems with business. This discipline focuses on the application of statistical analysis and machine learning techniques to data, often stored in specialized databases, resulting in information that businesses can use to improve operations, reduce costs, attract and retain customers, and increase revenue.

The increasing use of business analytics creates a demand for workers who are not only adept in the storage, manipulation, and analysis of data but also in understanding business, its data needs, and the business value of the analyzed data. A student graduating with a concentration in Business Analytics will be prepared to create and maintain the information systems as well as to analyze data and report discovered trends in a way that increases the business value of the information.

Nationwide demand for Business Analytics professionals is verified in several prominent business resources. Areas that business analytics professionals are employed are in traditional areas such as banking, marketing, health care, as well as unique areas such as sports, academics, or aerospace. The positions within these areas can be as a database administrator, data warehouse designer, business analyst, statistical programmer, or market researcher.