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Westminster Business School | University of Westminster
International Marketing BA Honours
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International Marketing BA Honours
Marylebone Campus, London, United Kingdom
48 monthsProgram duration
15,400 GBPTuition Fee/year
16 Aug, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually...
Read more
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.
Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.
Read lessYou’ll graduate with the knowledge, skills and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually...
Read more
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.
Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.
Read lessYou’ll graduate with the knowledge, skills and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Admission Requirements
- A Levels – BBC to ABB
- International Baccalaureate –112 to 128 UCAS Tariff points from the IB
- BTEC Extended Diploma – DMM to DDM
- BTEC Diploma – D*D*
- Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have:GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths grade 4/C – IB grade 4 If your first language is not English, you will need an IELTS test certificate.
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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Arts and Humanities (4)
Arabic and International Business BA Honours
Arabic and International Business BA Honours
Chinese and International Business BA Honours
Chinese and International Business BA Honours
French and International Business BA Honours
French and International Business BA Honours
Spanish and International Business BA Honours
Spanish and International Business BA Honours
Business and Management (26)
Accounting BSc Honours
Accounting BSc Honours
Accounting and Business Management BA Honours
Accounting and Business Management BA Honours
Business Management (Digital Business) BA Honours
Business Management (Digital Business) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Marketing) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
Business Management BA Honours
Business Management with Foundation BA Honours
Business Management with Foundation BA Honours
Contemporary Retail BA
Contemporary Retail BA
Digital Marketing BA Honours
Digital Marketing BA Honours
Economics BSc Honours
Economics BSc Honours
Economics and Management BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
FinTech with Data Analytics BSc Honours
Finance BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
Finance and Business Management BA Honours
Financial Economics BSc (Hons)
Financial Economics BSc (Hons)
Global Trade and Business BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Business BA Honours
International Marketing BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Sports Management BA Honours
Sports Management BA Honours
Sustainable Business Management BA
Sustainable Business Management BA
Engineering and Technology (2)
Construction Management BSc Honours
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
Construction Management with Foundation BSc Honours
Social Sciences and Management (1)
Real Estate BSc Honours
Real Estate BSc Honours
Business and Management (20)
Business and Organisational Psychology MSc (Full-Time)
Business and Organisational Psychology MSc (Full-Time)
Business of Film MA
Business of Film MA
Digital Business MSc
Digital Business MSc
Digital Marketing Management MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
Finance and Accounting MSc
International Business and Management MSc
International Business and Management MSc
International Development Management MSc
International Development Management MSc
International Human Resource Management MA
International Human Resource Management MA
Investment and Risk Finance MSc
Investment and Risk Finance MSc
Management MA
Management MA
Marketing Communications MA/MSc
Marketing Communications MA/MSc
Marketing Management MA/MSc
Marketing Management MA/MSc
Project Management MSc
Project Management MSc
Real Estate Development MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Sustainability Management and Innovation MSc
Engineering and Technology (1)
Construction Project Management MSc
Construction Project Management MSc
Social Sciences and Management (1)
Human Resource Management MA
Human Resource Management MA
Full-Time MBA (1)
Master of Business Administration (MBA)
Master of Business Administration (MBA)