Home
Universities
Westminster Business School | University of Westminster
Marketing Management MA/MSc
Thanks for visiting TopUniversities.com today! So that we can show you the most relevant information, please select the option that most closely relates to you.
Your input will help us improve your experience.
Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
Already have an account? Sign in
Marketing Management MA/MSc
Marylebone Campus, London, United Kingdom
12 monthsProgram duration
19,000 GBPTuition Fee/year
01 Jul, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.
Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.
The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.
Suitable for existing marketers keen to adopt a strategic approach to marketing management or those from a non-marketing background, our balanced portfolio has been designed to deliver the breadth and depth of knowledge required to excel in marketing strategy, market research, digital and global marketing, product and brand management.
Both courses provide a comprehensive curriculum. The MA places more emphasis on developing the creative skills needed for innovative decision-making, while the MSc stresses the marketing metrics, analytics and data handling skills which underpin evidence-based problem-solving. On the MA and MSc, you’ll work to apply your marketing theories, conduct marketing analysis and planning on real-life projects. The Marketing Planning Study Trip, for example, offers a great opportunity for personal and professional development. Developing a marketing plan for a real client, you’ll gain sought-after soft skills, such as creativity, critical thinking, personal agility, adaptability and resilience. In 2019, students worked on a live case study provided by Cole Haan, the global men's and women's footwear and accessories brand, to achieve a seven-fold increase in UK turnover in three years.
On graduation, you’ll be prepared for marketing consultancy or marketing management in a wide range of industries and international markets, typically in roles such as product development, brand management, digital marketing, marketing communications, marketing research, customer service management, e-marketing or sales.
The course is accredited by the Chartered Institute of Marketing (CIM) with Graduate Gateway programme status. It was designed with input from a range of industry professionals working in brand and marketing consultancy, digital technology, creative and social media.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.
Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.
The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.
Suitable for existing marketers keen to adopt a strategic approach to marketing management or those from a non-marketing background, our balanced portfolio has been designed to deliver the breadth and depth of knowledge required to excel in marketing strategy, market research, digital and global marketing, product and brand management.
Both courses provide a comprehensive curriculum. The MA places more emphasis on developing the creative skills needed for innovative decision-making, while the MSc stresses the marketing metrics, analytics and data handling skills which underpin evidence-based problem-solving. On the MA and MSc, you’ll work to apply your marketing theories, conduct marketing analysis and planning on real-life projects. The Marketing Planning Study Trip, for example, offers a great opportunity for personal and professional development. Developing a marketing plan for a real client, you’ll gain sought-after soft skills, such as creativity, critical thinking, personal agility, adaptability and resilience. In 2019, students worked on a live case study provided by Cole Haan, the global men's and women's footwear and accessories brand, to achieve a seven-fold increase in UK turnover in three years.
On graduation, you’ll be prepared for marketing consultancy or marketing management in a wide range of industries and international markets, typically in roles such as product development, brand management, digital marketing, marketing communications, marketing research, customer service management, e-marketing or sales.
The course is accredited by the Chartered Institute of Marketing (CIM) with Graduate Gateway programme status. It was designed with input from a range of industry professionals working in brand and marketing consultancy, digital technology, creative and social media.
Admission requirements
Exam Scores
Important Dates
Application
If your first language is not English you should have an IELTS test certificate.
Applicants are required to submit one reference.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:
Accounting and Finance
Human resources management
Business management
Business Economics
International Business
Marketing
Construction management
Real Estate
Applications must be done online through the Universities and Colleges Admissions Service (UCAS).
Arts and Humanities (4)
Arabic and International Business BA Honours
Chinese and International Business BA Honours
French and International Business BA Honours
Spanish and International Business BA Honours
Business and Management (4)
Accounting BSc Honours
Accounting and Business Management BA Honours
Business Management (Digital Business) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
Business Management with Foundation BA Honours
Contemporary Retail BA
Digital Marketing BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Sports Management BA Honours
Sustainable Business Management BA
Engineering and Technology (4)
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
Social Sciences and Management (4)
Economics BSc Honours
Financial Economics BSc (Hons)
Real Estate BSc Honours
Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:
Finance and Accounting
Finance (International Finance)
Finance (Banking)
Management
International Development
Marketing Management
Marketing Communications
Entrepreneurship, Innovation and Enterprise Development
Project management
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.
Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.
Business and Management (3)
Business and Organisational Psychology MSc (Full-Time)
Business of Film MA
Digital Business MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
International Business and Management MSc
International Development Management MSc
International Human Resource Management MA
Investment and Risk Finance MSc
Management MA
Marketing Communications MA/MSc
Marketing Management MA/MSc
Project Management MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Engineering and Technology (3)
Construction Project Management MSc
Social Sciences and Management (3)
Human Resource Management MA
Full-Time MBA (1)
Master of Business Administration (MBA)