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Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations. The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
Two new optional modules enable you to specialise in one of two career directions – data analytics (MSc route) or creative development (MA route) – taking you deeper into those fields. On the MSc, you’ll explore a range of quantitative research methods and techniques, such as the use of programmatic advertising and the evaluation of media effectiveness. MA students will focus on the planning processes typically used in advertising agencies, likely to be of particular interest if you have a flair for or interest in creativity and its application in the communications industry.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations. The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
Two new optional modules enable you to specialise in one of two career directions – data analytics (MSc route) or creative development (MA route) – taking you deeper into those fields. On the MSc, you’ll explore a range of quantitative research methods and techniques, such as the use of programmatic advertising and the evaluation of media effectiveness. MA students will focus on the planning processes typically used in advertising agencies, likely to be of particular interest if you have a flair for or interest in creativity and its application in the communications industry.
A minimum of a lower second class honours degree (2:2). Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome. If your first language is not English you should have an IELTS test certificate. Applicants are required to submit one reference.
01 Jul 2024
1 Year
Sep
Jan
Candidates are required to submit references or letter(s) of recommendation for acceptance
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:
Accounting and Finance Human resources management Business management Business Economics International Business Marketing Construction management Real Estate
Applications must be done online through the Universities and Colleges Admissions Service (UCAS).
Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:
Finance and Accounting Finance (International Finance) Finance (Banking) Management International Development Marketing Management Marketing Communications Entrepreneurship, Innovation and Enterprise Development Project management
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.
Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.
Marketing Communications MA/MSc
Marylebone Campus, London, United Kingdom
12 monthsProgram duration
19,000 GBPTuition Fee/year
01 Jul, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.
The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
Two new optional modules enable you to specialise in one of two career directions – data analytics (MSc route) or creative development (MA route) – taking you deeper into those fields. On the MSc, you’ll explore a range of quantitative research methods and techniques, such as the use of programmatic advertising and the evaluation of media effectiveness. MA students will focus on the planning processes typically used in advertising agencies, likely to be of particular interest if you have a flair for or interest in creativity and its application in the communications industry.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).
Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.
The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.
Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.
We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project, based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.
Two new optional modules enable you to specialise in one of two career directions – data analytics (MSc route) or creative development (MA route) – taking you deeper into those fields. On the MSc, you’ll explore a range of quantitative research methods and techniques, such as the use of programmatic advertising and the evaluation of media effectiveness. MA students will focus on the planning processes typically used in advertising agencies, likely to be of particular interest if you have a flair for or interest in creativity and its application in the communications industry.
Admission requirements
Exam Scores
Important Dates
Application
If your first language is not English you should have an IELTS test certificate.
Applicants are required to submit one reference.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:
Accounting and Finance
Human resources management
Business management
Business Economics
International Business
Marketing
Construction management
Real Estate
Applications must be done online through the Universities and Colleges Admissions Service (UCAS).
Arts and Humanities (4)
Arabic and International Business BA Honours
Chinese and International Business BA Honours
French and International Business BA Honours
Spanish and International Business BA Honours
Business and Management (4)
Accounting BSc Honours
Accounting and Business Management BA Honours
Business Management (Digital Business) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
Business Management with Foundation BA Honours
Contemporary Retail BA
Digital Marketing BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Sports Management BA Honours
Sustainable Business Management BA
Engineering and Technology (4)
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
Social Sciences and Management (4)
Economics BSc Honours
Financial Economics BSc (Hons)
Real Estate BSc Honours
Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:
Finance and Accounting
Finance (International Finance)
Finance (Banking)
Management
International Development
Marketing Management
Marketing Communications
Entrepreneurship, Innovation and Enterprise Development
Project management
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.
Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.
Business and Management (3)
Business and Organisational Psychology MSc (Full-Time)
Business of Film MA
Digital Business MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
International Business and Management MSc
International Development Management MSc
International Human Resource Management MA
Investment and Risk Finance MSc
Management MA
Marketing Communications MA/MSc
Marketing Management MA/MSc
Project Management MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Engineering and Technology (3)
Construction Project Management MSc
Social Sciences and Management (3)
Human Resource Management MA
Full-Time MBA (1)
Master of Business Administration (MBA)