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Westminster Business School | University of Westminster
Business Management (Marketing) BA Honours
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Business Management (Marketing) BA Honours
Marylebone Campus, London, United Kingdom
48 monthsProgram duration
15,400 GBPTuition Fee/year
16 Aug, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.
Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.
You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.
You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.
Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.
Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.
Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.
You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.
You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.
Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.
Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.
Admission requirements
Exam Scores
Important Dates
- A Levels – BBC to ABB
- International Baccalaureate – 112 to 128 UCAS Tariff points from the IB
- BTEC Extended Diploma – DMM to DDM
- BTEC Diploma – D*D*
- Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have:GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4 If your first language is not English, you will need an IELTS test certificate.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:
Accounting and Finance
Human resources management
Business management
Business Economics
International Business
Marketing
Construction management
Real Estate
Applications must be done online through the Universities and Colleges Admissions Service (UCAS).
Arts and Humanities (4)
Arabic and International Business BA Honours
Chinese and International Business BA Honours
French and International Business BA Honours
Spanish and International Business BA Honours
Business and Management (4)
Accounting BSc Honours
Accounting and Business Management BA Honours
Business Management (Digital Business) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
Business Management with Foundation BA Honours
Contemporary Retail BA
Digital Marketing BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Sports Management BA Honours
Sustainable Business Management BA
Engineering and Technology (4)
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
Social Sciences and Management (4)
Economics BSc Honours
Financial Economics BSc (Hons)
Real Estate BSc Honours
Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:
Finance and Accounting
Finance (International Finance)
Finance (Banking)
Management
International Development
Marketing Management
Marketing Communications
Entrepreneurship, Innovation and Enterprise Development
Project management
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.
Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.
Business and Management (3)
Business and Organisational Psychology MSc (Full-Time)
Business of Film MA
Digital Business MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
International Business and Management MSc
International Development Management MSc
International Human Resource Management MA
Investment and Risk Finance MSc
Management MA
Marketing Communications MA/MSc
Marketing Management MA/MSc
Project Management MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Engineering and Technology (3)
Construction Project Management MSc
Social Sciences and Management (3)
Human Resource Management MA
Full-Time MBA (1)
Master of Business Administration (MBA)