Business Management (Marketing) BA Honours Undergraduate Program By Westminster Business School | University of Westminster |Top Universities
Program Duration

48 monthsProgram duration

Tuitionfee

15,400 GBPTuition Fee/year

Application Deadline

16 Aug, 2024Application Deadline

Scholarship

YesScholarships

Program overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.


Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.


You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.


You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.


Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.


Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

Program overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.


Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.


You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.


You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.


Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.


Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

Admission requirements

112+
6+
  • A Levels – BBC to ABB
  • International Baccalaureate – 112 to 128 UCAS Tariff points from the IB
  • BTEC Extended Diploma – DMM to DDM
  • BTEC Diploma – D*D*
  • Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have:
GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4 If your first language is not English, you will need an IELTS test certificate.
16 Aug 2024
4 Years
Sep

Tuition fee and scholarships

Domestic Students

9,250 GBP
-

International Students

15,400 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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More programs from the university

Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:

    Accounting and Finance
    Human resources management
    Business management
    Business Economics
    International Business
    Marketing
    Construction management
    Real Estate

Applications must be done online through the Universities and Colleges Admissions Service (UCAS).

Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:

    Finance and Accounting
    Finance (International Finance)
    Finance (Banking)
    Management
    International Development
    Marketing Management
    Marketing Communications
    Entrepreneurship, Innovation and Enterprise Development
    Project management
    
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.

Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.

Undergrad programs 13569