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Westminster Business School | University of Westminster
Business Management (Marketing) BA Honours
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Business Management (Marketing) BA Honours
Marylebone Campus, London, United Kingdom
48 monthsProgram duration
15,400 GBPTuition Fee/year
16 Aug, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate...
Read more
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.
Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.
You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.
You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.
Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.
Read lessOur course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.
Program overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate...
Read more
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.
Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.
You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.
You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.
Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.
Read lessOur course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.
Admission Requirements
- A Levels – BBC to ABB
- International Baccalaureate – 112 to 128 UCAS Tariff points from the IB
- BTEC Extended Diploma – DMM to DDM
- BTEC Diploma – D*D*
- Access – 112 to 128 UCAS Tariff points from the Access course
In addition to one of the above, you should have:GCSE English Language grade 4/C – IB grade 4 Higher Level, GCSE Maths grade 4/C – IB grade 4 If your first language is not English, you will need an IELTS test certificate.
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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Chinese and International Business BA Honours
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French and International Business BA Honours
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Spanish and International Business BA Honours
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Business Management (Entrepreneurship) BA Honours
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Business Management (Human Resource Management) BA Honours
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Business Management (Marketing) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
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Business Management with Foundation BA Honours
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Contemporary Retail BA
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Digital Marketing BA Honours
Digital Marketing BA Honours
Economics BSc Honours
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Economics and Management BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
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Finance BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
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Financial Economics BSc (Hons)
Financial Economics BSc (Hons)
Global Trade and Business BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Business BA Honours
International Marketing BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
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Quantity Surveying and Commercial Management with Foundation BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
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Sports Management BA Honours
Sports Management BA Honours
Sustainable Business Management BA
Sustainable Business Management BA
Engineering and Technology (2)
Construction Management BSc Honours
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
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Social Sciences and Management (1)
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Business and Organisational Psychology MSc (Full-Time)
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Business of Film MA
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Digital Business MSc
Digital Business MSc
Digital Marketing Management MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
Finance and Accounting MSc
International Business and Management MSc
International Business and Management MSc
International Development Management MSc
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International Human Resource Management MA
International Human Resource Management MA
Investment and Risk Finance MSc
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Management MA
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Marketing Communications MA/MSc
Marketing Communications MA/MSc
Marketing Management MA/MSc
Marketing Management MA/MSc
Project Management MSc
Project Management MSc
Real Estate Development MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Sustainability Management and Innovation MSc
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Construction Project Management MSc
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Human Resource Management MA
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Master of Business Administration (MBA)
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