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The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.
Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.
A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.
Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies. You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.
Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.
A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.
Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies. You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome. If your first language is not English you should have an IELTS
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:
Accounting and Finance Human resources management Business management Business Economics International Business Marketing Construction management Real Estate
Applications must be done online through the Universities and Colleges Admissions Service (UCAS).
Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:
Finance and Accounting Finance (International Finance) Finance (Banking) Management International Development Marketing Management Marketing Communications Entrepreneurship, Innovation and Enterprise Development Project management
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.
Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.
Digital Marketing Management MSc
Marylebone Campus, London, United Kingdom
12 monthsProgram duration
19,000 GBPTuition Fee/year
01 Jul, 2024Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.
Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.
A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.
Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies.
You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.
Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.
A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.
Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies.
You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.
Admission requirements
Exam Scores
Important Dates
Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If your first language is not English you should have an IELTS
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Westminster Business School offers 21 undergraduate degrees in a range ofsubject areas and professional disciplines:
Accounting and Finance
Human resources management
Business management
Business Economics
International Business
Marketing
Construction management
Real Estate
Applications must be done online through the Universities and Colleges Admissions Service (UCAS).
Arts and Humanities (4)
Arabic and International Business BA Honours
Chinese and International Business BA Honours
French and International Business BA Honours
Spanish and International Business BA Honours
Business and Management (4)
Accounting BSc Honours
Accounting and Business Management BA Honours
Business Management (Digital Business) BA Honours
Business Management (Entrepreneurship) BA Honours
Business Management (Human Resource Management) BA Honours
Business Management (Marketing) BA Honours
Business Management BA Honours
Business Management with Foundation BA Honours
Contemporary Retail BA
Digital Marketing BA Honours
Economics and Management BA Honours
FinTech with Data Analytics BSc Honours
Finance BSc Honours
Finance and Business Management BA Honours
Global Trade and Business BA Honours
International Business BA Honours
International Marketing BA Honours
Marketing Communications BA Honours
Marketing Management BA Honours
Quantity Surveying and Commercial Management BSc Honours
Quantity Surveying and Commercial Management with Foundation BSc Honours
Real Estate with Foundation BSc Honours
Sports Management BA Honours
Sustainable Business Management BA
Engineering and Technology (4)
Construction Management BSc Honours
Construction Management with Foundation BSc Honours
Social Sciences and Management (4)
Economics BSc Honours
Financial Economics BSc (Hons)
Real Estate BSc Honours
Westminster Business School offers 27 postgraduate degrees (MSc, MA and MBA), including:
Finance and Accounting
Finance (International Finance)
Finance (Banking)
Management
International Development
Marketing Management
Marketing Communications
Entrepreneurship, Innovation and Enterprise Development
Project management
All students enrolled on a full-time business master’s course are eligible to undertake a 6-12 week internship program in London or elsewhere, so they have work experience before they graduate. They will receive support from the careers team and exclusive access to internship vacancies.
Westminster Business School also runs an international mentoring scheme, which pairs international postgraduate and MBA students with a senior professional working in business, offering support, impartial feedback and guidance through a series of face to face, telephone or Skype meetings.
Business and Management (3)
Business and Organisational Psychology MSc (Full-Time)
Business of Film MA
Digital Business MSc
Digital Marketing Management MSc
Economic Policy and Analysis MSc
Entrepreneurship, Innovation and Enterprise Development MSc
FinTech with Business Analytics MSc
Finance (Banking) MSc
Finance (International Finance) MSc
Finance and Accounting MSc
International Business and Management MSc
International Development Management MSc
International Human Resource Management MA
Investment and Risk Finance MSc
Management MA
Marketing Communications MA/MSc
Marketing Management MA/MSc
Project Management MSc
Real Estate Development MSc
Sustainability Management and Innovation MSc
Engineering and Technology (3)
Construction Project Management MSc
Social Sciences and Management (3)
Human Resource Management MA
Full-Time MBA (1)
Master of Business Administration (MBA)