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Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
Professional Selling
Integrated Marketing Communication/Advertising
Consumer Behavior
Social Media and Digital Marketing
Retail Marketing
Marketing Research
Product and Brand Strategy
International and Multicultural Marketing
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
UTA is a growing Carnegie Research-1 “highest research
activity” powerhouse committed to life-enhancing discovery, innovative
instruction, and caring community engagement.
U.S News and World
Report's “Best Graduate Schools’ rankings include more than 20 graduate
programs at UTA. Our highly ranked academic programs attract the best and
brightest scholars from over 100 countries, and our faculty and students
consistently receive national and international recognition for their
accomplishments. As the sixth most diverse university in the country UTA prides
itself on cultural inclusion and opportunity.
The depth of these
accolades accentuates UTA’s status as a pre-eminent place for intellectual
pursuits and driver of positive change.
Bachelor of Business Administration (Marketing)
The University of Texas at Arlington, Arlington, United States
48 monthsProgram duration
15 Feb, 2025Application Deadline
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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A University of World-Class Excellence
UTA is a growing Carnegie Research-1 “highest research activity” powerhouse committed to life-enhancing discovery, innovative instruction, and caring community engagement.
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The depth of these accolades accentuates UTA’s status as a pre-eminent place for intellectual pursuits and driver of positive change.
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