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Bachelor of Business Administration (Marketing)
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Bachelor of Business Administration (Marketing)
The University of Texas at Arlington, Arlington, United States
48 monthsProgram duration
15 Feb, 2025Application Deadline
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business...
Read more
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
- Professional Selling
- Integrated Marketing Communication/Advertising
- Consumer Behavior
- Social Media and Digital Marketing
- Retail Marketing
- Marketing Research
- Product and Brand Strategy
- International and Multicultural Marketing
Read lessProgram overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business...
Read more
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
- Professional Selling
- Integrated Marketing Communication/Advertising
- Consumer Behavior
- Social Media and Digital Marketing
- Retail Marketing
- Marketing Research
- Product and Brand Strategy
- International and Multicultural Marketing
Read lessAdmission Requirements
Tuition Fee and Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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