Bachelor of Business Administration (Marketing)

The University of Texas at Arlington, Arlington, United States

Official Website

Shortlist

48 monthsProgram duration

15 Feb, 2025Application Deadline

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

Professional Selling
Integrated Marketing Communication/Advertising
Consumer Behavior
Social Media and Digital Marketing
Retail Marketing
Marketing Research
Product and Brand Strategy
International and Multicultural Marketing

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

Professional Selling
Integrated Marketing Communication/Advertising
Consumer Behavior
Social Media and Digital Marketing
Retail Marketing
Marketing Research
Product and Brand Strategy
International and Multicultural Marketing

ACT

22+

IELTS

6.5+

TOEFL

79+

SAT

1130+

Application Deadline

15 Feb 2025

Program Duration

4 Years

Starting Month(s)

Aug

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

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A University of World-Class Excellence

UTA is a growing Carnegie Research-1 “highest research activity” powerhouse committed to life-enhancing discovery, innovative instruction, and caring community engagement.

U.S News and World Report's “Best Graduate Schools’ rankings include more than 20 graduate programs at UTA. Our highly ranked academic programs attract the best and brightest scholars from over 100 countries, and our faculty and students consistently receive national and international recognition for their accomplishments. As the sixth most diverse university in the country UTA prides itself on cultural inclusion and opportunity.

The depth of these accolades accentuates UTA’s status as a pre-eminent place for intellectual pursuits and driver of positive change.