Business Administration: Marketing and Digital Media (BBA, 4 Years) 48 months Undergraduate Program By University of Nicosia |Top Universities
Program Duration

48 monthsProgram duration

Tuitionfee

9,300 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

More specifically, the general objectives of the program are to:

  • Present and explain main theoretical concepts in key areas of business.
  • Demonstrate how to apply the above knowledge in the solution of business problems.
  • Provide tools for and experience in working in multicultural teams.
  • Train students in leading ethically and in a sustainable manner in an environment of constant social, economic and technological change.
  • Offer tools for and practice in analyzing business related information.
  • Enhance critical thinking for the purpose of improving strategic decision-making.
  • Develop students’ writing skills in relation to business.
  • Cultivate students’ presentation skills.

The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:

  • Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
  • Develop an understanding of the importance of integrating the various marketing communication tools.
  • Discuss the changes, trends and challenges in the area of marketing.
  • Plan, implement and evaluate an integrated marketing communications program.
  • Provide expertise in social media communications strategy and development.
  • Explore the use of digital media in increasing marketing effectiveness.

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

More specifically, the general objectives of the program are to:

  • Present and explain main theoretical concepts in key areas of business.
  • Demonstrate how to apply the above knowledge in the solution of business problems.
  • Provide tools for and experience in working in multicultural teams.
  • Train students in leading ethically and in a sustainable manner in an environment of constant social, economic and technological change.
  • Offer tools for and practice in analyzing business related information.
  • Enhance critical thinking for the purpose of improving strategic decision-making.
  • Develop students’ writing skills in relation to business.
  • Cultivate students’ presentation skills.

The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:

  • Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
  • Develop an understanding of the importance of integrating the various marketing communication tools.
  • Discuss the changes, trends and challenges in the area of marketing.
  • Plan, implement and evaluate an integrated marketing communications program.
  • Provide expertise in social media communications strategy and development.
  • Explore the use of digital media in increasing marketing effectiveness.

Admission requirements

6+
80+

Academic Admission

The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).

  • TOEFL – 525 and above
  • Computer-based TOEFL – 193 and above
  • Internet-based TOEFL – 80 and above
  • IELTS – 6 and above
  • Cambridge Exams [First Certificate] – B and above
  • Cambridge Exams [Proficiency Certificate – C and above
  • GCSE English Language “O” Level – C and above
  • Michigan Examination of Proficiency in English (CaMLA) – Pass
  • Pearson PTE General – Level 3 and above
  • KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
  • Anglia – Level B2 and above
  • IEB Advances Programme English – Pass
  • Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above
4 Years
Feb
Sep

Tuition fee and scholarships

Domestic Students

8,940 EUR
-

International Students

9,300 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

The University of Nicosia pursues excellence in education through its six Schools:

(a) Business

(b)Education

(c) Humanities and Social Sciences

(d) Law, (e) Sciences and Engineering

(f) School of Medicine


Through these, the University offers a range of academic programmes of study, leading to Bachelors (4 years), Masters (12 months/2 years) and PhD Degrees - modelled on European and American higher education, and continually reviewed and updated in order to keep pace with changing trends. Several programmes are offered via Distance Learning. All programmes are taught in English, except where indicated otherwise.

The University of Nicosia pursues excellence in education through its six Schools:

(a) Business

(b) Education

(c) Humanities and Social Sciences

(d) Law, (e) Sciences and Engineering

(f) School of Medicine

Through these, the University offers a range of academic programmes of study, leading to Bachelors (4 years), Masters (12 months/2 years) and PhD Degrees - modelled on European and American higher education, and continually reviewed and updated in order to keep pace with changing trends. Several programmes are offered via Distance Learning. All programmes are taught in English, except where indicated otherwise.


Undergrad programs 22175