Bachelor of Arts in Communication

The AB Communication Program aims to produce a graduate who: 1. defines and accesses information needs, assesses and organizes, produces, shares and utilizes and knowledge in response to the changing landscapes in the academe and industry. 2. communicates in different formats and platforms (print, broadcast, & online) effectively with others to achieve the objective of the group for the common good. 3. prepares communication and media plan as a basis for making wise and fair decisions. 54 | 2023 EDITION 4. conducts communication and media research and evaluation that promote justice, peace, integrity, credibility, and responsibility for the glory of God, home, country, and the world. 5. develops and produces communication materials in different formats and platforms using honest, tactful, and precise language and appropriate media to serve humanity and glorify God as the model Communicator. 6. demonstrates communication management and leadership skills to perform tasks and responsibilities, with God as the center of endeavors making lives better for self and others. 7. develops entrepreneurial capabilities as a basis for making wise and fair decisions. 8. adheres to ethical standards & practices effectively with others to achieve the objective of the group for the common good. 9. knows and practices rights and responsibilities in the communication profession that promote justice, peace, integrity, credibility, and responsibility for the glory of God, home, country, and the world. 10. demonstrates development orientation in communication work using honest, tactful, and precise language and appropriate media. 11. Applies communication theories/models, principles, practices and tools in development work to enhance one’s performance and productivity.