Bachelor of Business Management (Honours)

SEGi University's bachelors programme stands as a beacon of academic excellence, innovation, and versatility in Malaysia, catering to a diverse cohort of students ranging from full-time scholars to working adults. With an expansive array of disciplines that cover the spectrum of modern education and professional fields, SEGi ensures that its offerings are both comprehensive and relevant to the needs of today's global job market. Disciplines include Health Sciences, Accounting & Business, Communication Studies, Creative Art & Design, Early Childhood Care & Education, Engineering, Hospitality & Tourism, Computing & Information Technology, the American Degree Program, and Foundation Studies (Pre-U), alongside robust Postgraduate Studies.

A distinctive feature of SEGi University is its pioneering approach to education, specifically through the integration of industry experience directly into the academic environment. This concept, termed "Bringing industry into the classroom," differentiates SEGi from traditional higher education models by incorporating real-life industry projects into coursework. This method not only bridges the gap between theoretical knowledge and practical application but also cultivates a dynamic learning environment where students engage with assignments co-created, co-supervised, and co-examined by industry professionals. This approach is instrumental in preparing students for the realities of the workforce, ensuring they are not just academically proficient but also practically skilled and adaptable to the nuances of their respective fields.

Moreover, SEGi's commitment to enriching its students' learning experiences is evident through its collaborations with leading global companies, such as Google, Microsoft, Realme, Huawei, and Malaysia Airlines. These partnerships not only enhance the curriculum with real-world insights and practices but also offer students additional certifications that bolster their employability and industry relevance.

The academic staff at SEGi University further embody the institution's industry-aligned philosophy. With a faculty comprised of professionals who possess extensive real-world experience in their fields, students benefit from an education grounded in current practices and trends. This ensures that the learning imparted is not only academically rigorous but also practically valuable, equipping students with the skills and knowledge that are immediately applicable in their future careers. The utilization of state-of-the-art technology, including the multi-million dollar Learning Management System Blackboard, which is employed by top-ranking universities worldwide, underscores SEGi's commitment to delivering a cutting-edge educational experience. This platform facilitates an interactive and engaging learning environment, allowing for a seamless integration of digital resources and online collaboration.

SEGi University's bachelors programmes are designed with a clear focus on the future, ensuring that students are not just prepared for their careers but are also positioned to excel in them. The comprehensive range of disciplines available reflects the university's understanding of the evolving job market and the importance of versatility in education. From the arts to the sciences, SEGi's programmes are tailored to foster expertise, creativity, and innovation among its students.

SEGi University's bachelors programme embodies the institution's dedication to excellence, innovation, and relevance in higher education. Through its unique approach of integrating industry experience with academic learning, partnerships with global corporations, and a faculty rich in real-world expertise, SEGi offers its students an unparalleled educational journey. This holistic approach not only prepares students for the challenges of the workforce but also instills in them a lifelong love for learning and innovation. As SEGi continues to evolve and expand its academic offerings, it remains steadfast in its mission to nurture the leaders of tomorrow, equipped with the knowledge, skills, and adaptability to thrive in a rapidly changing world.

SEGi University has firmly established itself as a pivotal center for higher learning and research in Malaysia, particularly through its Masters' and PhD programmes. These programmes are specifically designed to foster a deep engagement with research methodologies, innovative thinking, and scholarly excellence. SEGi University's research domain is distinguished by its significant contributions to innovation and sustainability, a testament to its commitment to addressing contemporary global challenges and advancing knowledge across various disciplines.

A notable highlight of SEGi's research excellence is the substantial support it receives in the form of grants - close to RM 5 million annually to fuel research projects and initiatives. This financial backing underscores the university's dedication to nurturing a vibrant research culture and enabling its scholars to pursue groundbreaking work. The fruits of these endeavours are evident in the numerous innovations and inventions that have emerged from SEGi's research community, boasting ownership of more than 20 patents over the years. Such achievements not only reflect the university's innovative spirit but also its role as a leader in contributing valuable intellectual property and practical solutions to the industry and society at large.

SEGi's global outreach in the research arena is further amplified through its collaboration with over 600 international research partners. This extensive network, which includes partnerships with renowned institutions like Duke University, University of Malaya, and the University of Central Lancashire, facilitates a rich exchange of ideas, resources, and expertise. These collaborations are instrumental in enhancing the quality, scope, and impact of SEGi's research, enabling its scholars to engage with cutting-edge developments and contribute to global conversations on pressing issues. By participating in this international research community, SEGi not only elevates its own academic and research profile but also offers its students unparalleled opportunities to engage with global challenges and solutions.

The allure of SEGi University's Masters by Research and PhD programmes extends far beyond Malaysia's borders, attracting students from all over the world. This diverse research community includes professionals, policymakers, community leaders, and educators, among others, who are drawn to SEGi for its reputation as a research-intensive institution. The university's alignment with the United Nations Sustainable Development Goals (UN SDGs) is particularly appealing to those who are committed to making a positive impact on society and the environment. By focusing its research efforts towards sustainability, SEGi demonstrates a profound commitment to contributing towards a better and more sustainable future, making it an ideal choice for aspiring researchers who share this vision.

The supportive environment at SEGi University, bolstered by significant research grants, a strong patent portfolio, and a vast network of international collaborations, provides a fertile ground for scholarly growth and innovation. Students in the Masters by Research and PhD programmes are encouraged to push the boundaries of knowledge, engage in multidisciplinary research, and develop solutions that address complex global challenges. This holistic approach to research and education not only prepares students for successful careers in academia and industry but also equips them with the skills and knowledge to contribute meaningfully to society.

SEGi University's Masters' and PhD programmes represent the pinnacle of academic and research excellence. With substantial financial support, a strong emphasis on sustainability, an impressive portfolio of patents, and an extensive network of international research partnerships, SEGi offers a dynamic and enriching environment for postgraduate students. Here, the next generation of researchers and innovators are nurtured, empowered to explore new frontiers of knowledge, and inspired to make a lasting impact on the world. As SEGi continues to grow and evolve, it remains steadfast in its mission to advance research, foster innovation, and contribute to the global community, making it an exceptional choice for postgraduate study.