Bachelor of Arts (Hons) in English and Public Relations 36 months Undergraduate Program By SEGi UNIVERSITY |Top Universities

Bachelor of Arts (Hons) in English and Public Relations

Program Duration

36 monthsProgram duration

Tuitionfee

17,578 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

English Language and LiteratureMain Subject Area

Program overview

Main Subject

English Language and Literature

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Arts (Hons) in English and Public Relations at SEGi University, in partnership with the University of Central Lancashire (UCLan), stands as a testament to the commitment to producing proficient public relations practitioners with an exceptional command of the English language. This dual-major degree programme offers a unique blend of academic rigor and practical skill development, aimed at preparing graduates for thriving careers in government, corporate, and non-profit organisations.​
Programme Overview:​ The curriculum is meticulously designed to equip students with a profound understanding of both English language intricacies and the dynamic field of public relations. In the initial year, students embark on a journey that includes subjects such as Introduction to Communication Theory, English for Business Correspondence, and Public Speaking. This foundation is further fortified with courses in General Psychology, Introduction to Mass Communication, and Introduction to Linguistics.​
As students progress into the second and third years, they delve deeper into the English major, exploring subjects like English Phonetics and Phonology, Sociolinguistics, Introduction to Drama, and American and European Literature. Concurrently, the Public Relations major introduces them to crucial topics such as Strategies and Practices in Public Relations, Event Management, and Media Relations and Publicity.​


One of the program's standout features is its alignment with industry standards and best practices. SEGi University champions an innovative "Industry into Classroom" approach, which goes beyond conventional industry collaborations. Under this initiative, students do not merely visit industry sites but actively engage with real industry projects, receiving mentorship from both academic instructors and industry professionals. This hands-on experience not only enriches their learning but also equips them with practical skills vital for success in their future careers.​


Dual Award and Accreditation:​ The Bachelor of Arts (Hons) in English and Public Relations at SEGi University opens doors to a world of possibilities for its graduates. This unique program not only provides a comprehensive education but also awards students two prestigious degrees—one from SEGi University and another from the globally renowned University of Central Lancashire (UCLan).​


UCLan, with its illustrious history dating back to 1828, achieved university status in 1992, solidifying its reputation as one of the largest and most esteemed institutions in the UK. What sets UCLan apart is its unwavering dedication to student satisfaction and its pivotal role in driving regional economic growth.​


UCLan's international recognition and commitment to fostering entrepreneurship have earned it several prestigious accolades, including ranking within the top 7% of universities worldwide, according to the Centre for World University Rankings 2021-22. It is also the leading UK university for entrepreneurship, boasting a track record of incubating start-up businesses that remain active after three years, as confirmed by the HEBCIS 2016-17 survey. Additionally, UCLan stands as the top university in Northern England for producing start-up businesses and ranks 5th overall in the UK, according to Tide's 2021 assessment. Its commitment to academic excellence is further reflected in its positions in respected university guides, ranking 108th in the Times University Guide 2022 and 104th in the Guardian University Guide 2023.​


For students pursuing the English and Public Relations program, this dual-degree arrangement not only offers an outstanding academic experience but also the opportunity to be associated with an institution of UCLan's calibre. It enhances their prospects in the competitive fields of English and Public Relations, making them agile and creative experts ready to thrive in the future. With practical assignments, diverse subjects, and a strong focus on industry collaboration, this program equips graduates for a wide range of career opportunities in government, corporate, and non-profit sectors, ensuring a bright and promising future.​


Furthermore, the programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, guaranteeing that it adheres to stringent educational standards and is recognized both locally and internationally.​


Industry Integration:​ SEGi University's commitment to providing students with real-world experiences sets this program apart. The "Industry into Classroom" approach ensures that coursework and assignments are derived from industry needs and realities. Students actively engage in authentic industry projects, gaining invaluable experience and mentorship from seasoned professionals. This hands-on approach bridges the gap between academia and industry, nurturing graduates who are not only well-versed in theory but also adept at applying their knowledge in practical settings. As a result, they are exceptionally well-prepared to tackle the challenges of the professional world.​


Student Diversity:​ SEGi University prides itself on hosting students from over 90 different nationalities. This rich diversity fosters a dynamic learning environment where students have the opportunity to interact with peers from varied cultural backgrounds. Such exposure not only enriches their academic experiences but also equips them with a global perspective and cross-cultural communication skills—essential attributes in today's interconnected world.​


Career Opportunities:​ Graduates of the Bachelor of Arts (Hons) in English and Public Relations are well-poised to embark on diverse and rewarding career paths. Equipped with a deep understanding of public relations strategies, a command of the English language, and practical experience, they are prepared for roles such as Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Managers, Public Affairs Managers, and Events Managers. The programme opens doors in government, media, corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.​


The Bachelor of Arts (Hons) in English and Public Relations programme at SEGi University, in collaboration with UCLan, offers a comprehensive and unparalleled educational journey. With a strong emphasis on practical learning, industry integration, international exposure, and dual-degree recognition, it equips graduates with the skills and knowledge necessary for success in the competitive fields of public relations and English language expertise.​

Program overview

Main Subject

English Language and Literature

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Arts (Hons) in English and Public Relations at SEGi University, in partnership with the University of Central Lancashire (UCLan), stands as a testament to the commitment to producing proficient public relations practitioners with an exceptional command of the English language. This dual-major degree programme offers a unique blend of academic rigor and practical skill development, aimed at preparing graduates for thriving careers in government, corporate, and non-profit organisations.​
Programme Overview:​ The curriculum is meticulously designed to equip students with a profound understanding of both English language intricacies and the dynamic field of public relations. In the initial year, students embark on a journey that includes subjects such as Introduction to Communication Theory, English for Business Correspondence, and Public Speaking. This foundation is further fortified with courses in General Psychology, Introduction to Mass Communication, and Introduction to Linguistics.​
As students progress into the second and third years, they delve deeper into the English major, exploring subjects like English Phonetics and Phonology, Sociolinguistics, Introduction to Drama, and American and European Literature. Concurrently, the Public Relations major introduces them to crucial topics such as Strategies and Practices in Public Relations, Event Management, and Media Relations and Publicity.​


One of the program's standout features is its alignment with industry standards and best practices. SEGi University champions an innovative "Industry into Classroom" approach, which goes beyond conventional industry collaborations. Under this initiative, students do not merely visit industry sites but actively engage with real industry projects, receiving mentorship from both academic instructors and industry professionals. This hands-on experience not only enriches their learning but also equips them with practical skills vital for success in their future careers.​


Dual Award and Accreditation:​ The Bachelor of Arts (Hons) in English and Public Relations at SEGi University opens doors to a world of possibilities for its graduates. This unique program not only provides a comprehensive education but also awards students two prestigious degrees—one from SEGi University and another from the globally renowned University of Central Lancashire (UCLan).​


UCLan, with its illustrious history dating back to 1828, achieved university status in 1992, solidifying its reputation as one of the largest and most esteemed institutions in the UK. What sets UCLan apart is its unwavering dedication to student satisfaction and its pivotal role in driving regional economic growth.​


UCLan's international recognition and commitment to fostering entrepreneurship have earned it several prestigious accolades, including ranking within the top 7% of universities worldwide, according to the Centre for World University Rankings 2021-22. It is also the leading UK university for entrepreneurship, boasting a track record of incubating start-up businesses that remain active after three years, as confirmed by the HEBCIS 2016-17 survey. Additionally, UCLan stands as the top university in Northern England for producing start-up businesses and ranks 5th overall in the UK, according to Tide's 2021 assessment. Its commitment to academic excellence is further reflected in its positions in respected university guides, ranking 108th in the Times University Guide 2022 and 104th in the Guardian University Guide 2023.​


For students pursuing the English and Public Relations program, this dual-degree arrangement not only offers an outstanding academic experience but also the opportunity to be associated with an institution of UCLan's calibre. It enhances their prospects in the competitive fields of English and Public Relations, making them agile and creative experts ready to thrive in the future. With practical assignments, diverse subjects, and a strong focus on industry collaboration, this program equips graduates for a wide range of career opportunities in government, corporate, and non-profit sectors, ensuring a bright and promising future.​


Furthermore, the programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, guaranteeing that it adheres to stringent educational standards and is recognized both locally and internationally.​


Industry Integration:​ SEGi University's commitment to providing students with real-world experiences sets this program apart. The "Industry into Classroom" approach ensures that coursework and assignments are derived from industry needs and realities. Students actively engage in authentic industry projects, gaining invaluable experience and mentorship from seasoned professionals. This hands-on approach bridges the gap between academia and industry, nurturing graduates who are not only well-versed in theory but also adept at applying their knowledge in practical settings. As a result, they are exceptionally well-prepared to tackle the challenges of the professional world.​


Student Diversity:​ SEGi University prides itself on hosting students from over 90 different nationalities. This rich diversity fosters a dynamic learning environment where students have the opportunity to interact with peers from varied cultural backgrounds. Such exposure not only enriches their academic experiences but also equips them with a global perspective and cross-cultural communication skills—essential attributes in today's interconnected world.​


Career Opportunities:​ Graduates of the Bachelor of Arts (Hons) in English and Public Relations are well-poised to embark on diverse and rewarding career paths. Equipped with a deep understanding of public relations strategies, a command of the English language, and practical experience, they are prepared for roles such as Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Managers, Public Affairs Managers, and Events Managers. The programme opens doors in government, media, corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.​


The Bachelor of Arts (Hons) in English and Public Relations programme at SEGi University, in collaboration with UCLan, offers a comprehensive and unparalleled educational journey. With a strong emphasis on practical learning, industry integration, international exposure, and dual-degree recognition, it equips graduates with the skills and knowledge necessary for success in the competitive fields of public relations and English language expertise.​

Admission requirements

2+
2+
6+
  • Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
3 Years

Tuition fee and scholarships

Domestic Students

-
-

International Students

17,578 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

SEGi University's bachelors programme stands as a beacon of academic excellence, innovation, and versatility in Malaysia, catering to a diverse cohort of students ranging from full-time scholars to working adults. With an expansive array of disciplines that cover the spectrum of modern education and professional fields, SEGi ensures that its offerings are both comprehensive and relevant to the needs of today's global job market. Disciplines include Health Sciences, Accounting & Business, Communication Studies, Creative Art & Design, Early Childhood Care & Education, Engineering, Hospitality & Tourism, Computing & Information Technology, the American Degree Program, and Foundation Studies (Pre-U), alongside robust Postgraduate Studies.

A distinctive feature of SEGi University is its pioneering approach to education, specifically through the integration of industry experience directly into the academic environment. This concept, termed "Bringing industry into the classroom," differentiates SEGi from traditional higher education models by incorporating real-life industry projects into coursework. This method not only bridges the gap between theoretical knowledge and practical application but also cultivates a dynamic learning environment where students engage with assignments co-created, co-supervised, and co-examined by industry professionals. This approach is instrumental in preparing students for the realities of the workforce, ensuring they are not just academically proficient but also practically skilled and adaptable to the nuances of their respective fields.

Moreover, SEGi's commitment to enriching its students' learning experiences is evident through its collaborations with leading global companies, such as Google, Microsoft, Realme, Huawei, and Malaysia Airlines. These partnerships not only enhance the curriculum with real-world insights and practices but also offer students additional certifications that bolster their employability and industry relevance.

The academic staff at SEGi University further embody the institution's industry-aligned philosophy. With a faculty comprised of professionals who possess extensive real-world experience in their fields, students benefit from an education grounded in current practices and trends. This ensures that the learning imparted is not only academically rigorous but also practically valuable, equipping students with the skills and knowledge that are immediately applicable in their future careers. The utilization of state-of-the-art technology, including the multi-million dollar Learning Management System Blackboard, which is employed by top-ranking universities worldwide, underscores SEGi's commitment to delivering a cutting-edge educational experience. This platform facilitates an interactive and engaging learning environment, allowing for a seamless integration of digital resources and online collaboration.

SEGi University's bachelors programmes are designed with a clear focus on the future, ensuring that students are not just prepared for their careers but are also positioned to excel in them. The comprehensive range of disciplines available reflects the university's understanding of the evolving job market and the importance of versatility in education. From the arts to the sciences, SEGi's programmes are tailored to foster expertise, creativity, and innovation among its students.

SEGi University's bachelors programme embodies the institution's dedication to excellence, innovation, and relevance in higher education. Through its unique approach of integrating industry experience with academic learning, partnerships with global corporations, and a faculty rich in real-world expertise, SEGi offers its students an unparalleled educational journey. This holistic approach not only prepares students for the challenges of the workforce but also instills in them a lifelong love for learning and innovation. As SEGi continues to evolve and expand its academic offerings, it remains steadfast in its mission to nurture the leaders of tomorrow, equipped with the knowledge, skills, and adaptability to thrive in a rapidly changing world.

SEGi University has firmly established itself as a pivotal center for higher learning and research in Malaysia, particularly through its Masters' and PhD programmes. These programmes are specifically designed to foster a deep engagement with research methodologies, innovative thinking, and scholarly excellence. SEGi University's research domain is distinguished by its significant contributions to innovation and sustainability, a testament to its commitment to addressing contemporary global challenges and advancing knowledge across various disciplines.

A notable highlight of SEGi's research excellence is the substantial support it receives in the form of grants - close to RM 5 million annually to fuel research projects and initiatives. This financial backing underscores the university's dedication to nurturing a vibrant research culture and enabling its scholars to pursue groundbreaking work. The fruits of these endeavours are evident in the numerous innovations and inventions that have emerged from SEGi's research community, boasting ownership of more than 20 patents over the years. Such achievements not only reflect the university's innovative spirit but also its role as a leader in contributing valuable intellectual property and practical solutions to the industry and society at large.

SEGi's global outreach in the research arena is further amplified through its collaboration with over 600 international research partners. This extensive network, which includes partnerships with renowned institutions like Duke University, University of Malaya, and the University of Central Lancashire, facilitates a rich exchange of ideas, resources, and expertise. These collaborations are instrumental in enhancing the quality, scope, and impact of SEGi's research, enabling its scholars to engage with cutting-edge developments and contribute to global conversations on pressing issues. By participating in this international research community, SEGi not only elevates its own academic and research profile but also offers its students unparalleled opportunities to engage with global challenges and solutions.

The allure of SEGi University's Masters by Research and PhD programmes extends far beyond Malaysia's borders, attracting students from all over the world. This diverse research community includes professionals, policymakers, community leaders, and educators, among others, who are drawn to SEGi for its reputation as a research-intensive institution. The university's alignment with the United Nations Sustainable Development Goals (UN SDGs) is particularly appealing to those who are committed to making a positive impact on society and the environment. By focusing its research efforts towards sustainability, SEGi demonstrates a profound commitment to contributing towards a better and more sustainable future, making it an ideal choice for aspiring researchers who share this vision.

The supportive environment at SEGi University, bolstered by significant research grants, a strong patent portfolio, and a vast network of international collaborations, provides a fertile ground for scholarly growth and innovation. Students in the Masters by Research and PhD programmes are encouraged to push the boundaries of knowledge, engage in multidisciplinary research, and develop solutions that address complex global challenges. This holistic approach to research and education not only prepares students for successful careers in academia and industry but also equips them with the skills and knowledge to contribute meaningfully to society.

SEGi University's Masters' and PhD programmes represent the pinnacle of academic and research excellence. With substantial financial support, a strong emphasis on sustainability, an impressive portfolio of patents, and an extensive network of international research partnerships, SEGi offers a dynamic and enriching environment for postgraduate students. Here, the next generation of researchers and innovators are nurtured, empowered to explore new frontiers of knowledge, and inspired to make a lasting impact on the world. As SEGi continues to grow and evolve, it remains steadfast in its mission to advance research, foster innovation, and contribute to the global community, making it an exceptional choice for postgraduate study.

FAQs

Yes, all teaching and learning activities are conducted in English. All reading materials are in English.
Yes, SEGi University offers a Dual Award with a number of reputable Institutions in the United Kingdom.
Approximately 50 percent of our student population are International students from over 75 countries. International students are well represented through the SEGi International Student Society (SSIS).
There are many options for accommodation On-Campus and Off-Campus, from single room to shared rooms, depending on the preference of the students.
There are many scholarships available to students to recognise and further nurture students on academic achievements or those who excel in sports or community leadership. Financial aids are also provided. For more information, please refer to this https://university.segi.edu.my/admission-financial
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