Master of Arts in Corporate Communications

In today's information-savvy and ethically-conscious society, the dynamics of corporate communication have undergone a paradigm shift. Organisations, whether profit-seeking or non-profit, private or public, now operate in a market governed by a highly informed and ethic-literate society. In such an environment, traditional crowd-pleasing rhetorical stunts are no longer welcome. The ability to communicate effectively and ethically has become the cornerstone of success and relevance for these organisations. As a result, the demand for professionals who can navigate this intricate realm of corporate communications has never been higher.​
Tailored for Professionals​ The battle among organisations to secure professionals with unique and refined corporate communication skills is constant. These professionals are the key to ensuring that organisations remain not just relevant but also thrive in an environment where the ethical and strategic dimensions of communication are paramount.​
If you aspire to expand your horizons and advance your career in the field of corporate communications, then the Master of Arts in Corporate Communication at SEGi University is tailored for you. This programme is designed with professionals and working adults in mind, offers a flexible timeframe for completion. Whether you choose the full-time or part-time route, you can complete this programme in one and a half to three years.​
​Inclusive and Diverse​ One distinguishing feature of this programme is its inclusivity. It welcomes graduates from diverse academic disciplines, including Law, Economics, Political Science, Sociology, Psychology, Business, History, as well as Communication, Journalism, Advertising, and Marketing. This inclusivity reflects the interdisciplinary nature of corporate communication, where knowledge from various fields converges to create effective communication strategies.​
Comprehensive Curriculum​ The Master of Arts in Corporate Communication programme is structured to equip both aspiring and practicing corporate communication professionals with the skills and knowledge necessary to plan, implement, and assess corporate communication goals and strategies effectively. It delves into subjects such as Research Methods (both quantitative and qualitative), Crisis Communication, Digital Strategy for Corporate Communication, Communication Theory, Corporate Media Relations, Corporate Affairs, and Government Relations, along with an exploration of Issues in Public Communication Campaigns. To culminate their learning journey, students engage in a research project that allows them to apply their knowledge and skills to real-world scenarios.​
Programme Overview​ SEGi University stands as an undisputed leader in adult learning, and this reputation is epitomised by the Master of Arts in Corporate Communication programme. The commitment to excellence in adult education is evident in every aspect of this programme, from its curriculum design to its flexible delivery modes. We recognise the profound value of time, particularly for professionals seeking to further their education. Hence, we have streamlined the programme to ensure efficient completion without compromising on academic quality. Whether you opt for full-time or part-time study, we strive to make your educational journey as efficient and effective as possible.​
Recognising the multifaceted commitments that our students juggle, we provide flexible timetabling options. This flexibility empowers you to strike a harmonious balance between your professional responsibilities, personal life, and academic pursuits. We understand that achieving your academic and career goals should not come at the expense of your well-being or personal life.​
Moreover, our commitment to your growth and development extends across our network of campuses. Through multi-campus access, you gain entry to a vast repository of resources, state-of-the-art facilities, and a diverse faculty of experts. This comprehensive access enriches your educational journey, offering you a holistic and enriching experience.​
One of the distinguishing features of the Master of Arts in Corporate Communication programme at SEGi University is the 'Industry into Classroom' approach. Going beyond traditional industry collaborations, this approach immerses students in the real-world challenges and opportunities of corporate communication. Instead of merely visiting the industry or attending occasional seminars and workshops, our students actively engage in real industry projects. These projects are not simulated; they are real, allowing students to apply their knowledge and skills in authentic scenarios.​
SEGi's diverse student community, representing over 90 nationalities, fosters international exposure. You not only gain knowledge and insights from faculty but also from your peers who bring diverse cultural backgrounds and experiences to the table. This international learning environment enriches your perspective and prepares you to excel in a globalised world where effective communication transcends borders.​
Recognised Accreditation​ Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this programme ensures a globally recognised qualification. This accreditation adds credibility to your degree and assures employers that you've undergone rigorous academic training in corporate communication.​
Career Opportunities​: Upon completion of this programme, a world of career opportunities awaits you. The skills and knowledge acquired will position you for managerial roles in various domains, including Branding, Marketing Communication, Public Relations, Reputation Management, Internal and External Communication, and Media Management. Whether you aim to climb the corporate ladder or make a significant impact as a communication strategist, this programme equips you with the tools and expertise needed to excel in the corporate communication landscape.​