Marketing, Digital Marketing, BBA 48 months Undergraduate Program By Pace University - New York |Top Universities
Program Duration

48 monthsProgram duration

Tuitionfee

78,078 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms. Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.

Program overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms. Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.

Admission requirements

54+
80+
6.5+
To be eligible for admission applicants must submit the following required documents: Application & Fee, Identification, Letters of Recommendation, A Written Essay/Personal Statement, Course Descriptions, Official Test Scores and Official Transcripts.
4 Years
Sep

Tuition fee and scholarships

Domestic Students

53,290 USD
-

International Students

78,078 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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