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Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms. Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Lubin’s BBA in Digital Marketing program was created in collaboration with the Seidenberg School of Computer Science and Information Systems. This interdisciplinary collaboration allows students to tailor their degree to their specialized interests in web authoring, cybersecurity, design thinking, and emerging technologies. Students in this major conduct secondary research using digital platforms to prepare a situation analysis; they also use appropriate digital tools for planning and evaluating online campaigns within the legal boundaries affecting firms. Overall, the program equips students with knowledge and skills covering a broad spectrum of marketing activities. Students acquire a solid foundation in the advertising and marketing profession's application of marketing principles in the context of the highly digitized global economy, an in-depth understanding of online marketing strategy and information technology, and a keen sense of 21st-century marketing and the skills employers are seeking.
To be eligible for admission applicants must submit the following required documents: Application & Fee, Identification, Letters of Recommendation, A Written Essay/Personal Statement, Course Descriptions, Official Test Scores and Official Transcripts.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Marketing, Digital Marketing, BBA
New York City Campus, New York, United States
48 monthsProgram duration
78,078 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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