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The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serving individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
IMC students study a blend of strategic, creative, and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.
Offered through the College of Business, EMU offers the only fully online IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.
Online Education Eligibility
The U.S. Federal Government limits the number of online courses international students may enroll in while living in the United States. For this reason, we cannot admit students on F1 visas to fully online programs. Please check with International Admissions to confirm eligibility before applying.
All applicants, please review Online Education for Out-of-State Students to confirm you are eligible to enroll in an online program based in Michigan.
Program overview
Main Subject
Marketing
Degree
MSci
Study Level
Masters
Study Mode
Online
The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serving individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
IMC students study a blend of strategic, creative, and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.
Offered through the College of Business, EMU offers the only fully online IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.
Online Education Eligibility
The U.S. Federal Government limits the number of online courses international students may enroll in while living in the United States. For this reason, we cannot admit students on F1 visas to fully online programs. Please check with International Admissions to confirm eligibility before applying.
All applicants, please review Online Education for Out-of-State Students to confirm you are eligible to enroll in an online program based in Michigan.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Integrated Marketing Communications [M.S.]
Eastern Michigan University, Ypsilanti, United States
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSci
Study Level
Masters
Study Mode
Online
The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serving individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
IMC students study a blend of strategic, creative, and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.
Offered through the College of Business, EMU offers the only fully online IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.
Online Education Eligibility
Program overview
Main Subject
Marketing
Degree
MSci
Study Level
Masters
Study Mode
Online
The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serving individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
IMC students study a blend of strategic, creative, and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.
Offered through the College of Business, EMU offers the only fully online IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.
Online Education Eligibility
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Arts and Humanities (6)
Art History [BA]
Art [BA]
Art [BFA]
Arts and Entertainment Management [BA]
Children’s and Young Adult Literature [BA]
Cinema Studies [BS]
Dance [BA]
Digital Media Production [BS]
English [BA]
Entertainment Design and Technology [BA]
French [BA]
German Studies [BA]
History [BA]
Individualized Studies [BGS]
Interior Design [BS]
Japanese Language and Culture [BA]
Language and International Trade - Japanese [BA]
Music Performance [B.M.]
Music [BA]
Musical Theatre [BA]
Philosophy [BA]
Religious Studies [BA]
Science Literacy [BS] (for Biology Minors)
Science Literacy [BS] (for Chemistry Minors)
Science Literacy [BS] (for Earth Science Minors)
Science Literacy [BS] (for Math Minors)
Science Literacy [BS] (for Physics Minors)
Secondary Education History/Geography Comprehensive [BA]
Secondary Education Language, Literature and Writing [BA]
Secondary Education Social Studies/History Comprehensive [BA]
Simulation, Animation and Gaming [BS]
Spanish [BA]
Teaching English to Speakers of Other Languages [BA]
Theatre Arts [BA]
Urban and Regional Planning [BS]
Business and Management (6)
Accounting Information Systems [BBA]
Accounting [BBA]
Computer Information Systems [BBA]
Economics [BA]
Economics [BBA]
Entrepreneurship [BBA]
Finance [BBA]
General Business [BBA]
International Business - Accounting Information Systems [BBA]
International Business - Accounting [BBA]
International Business - Economics [BBA]
International Business - Entrepreneurship [BBA]
International Business - Finance [BBA]
International Business - General Business [BBA]
International Business - Management [BBA]
International Business - Marketing [BBA]
International Business - Supply Chain Management [BBA]
Management [BBA]
Marketing [BBA]
Quantitative Economics [BS]
Secondary Education Business, Management, Marketing, and Technology [BBE]
Supply Chain Management [BBA]
Engineering and Technology (6)
Aviation Flight Technology [BS]
Aviation Management Technology [BS]
Civil Engineering [BS]
Computer Science - Applied [BS]
Computer Science - Curriculum [BS]
Computer Science [BA]
Computer and Electrical Engineering Technology [BS]
Construction Management [BS]
Electrical and Computer Engineering [BS]
Fashion Marketing Innovation [BS]
Hotel and Restaurant Management [BS]
Information Assurance & Cyber Defense [BS]
Information Technology [BS]
International Business - Computer Information Systems [BBA]
Mechanical Engineering Technology [BS]
Mechanical Engineering [BS]
Product Design Engineering Technology [BS]
Technology Management [BS]
Life Sciences and Medicine (6)
Biology [BS]
Clinical Laboratory Sciences - Histotechnology [BS]
Clinical Laboratory Sciences - Medical Laboratory Science [BS]
Clinical Sciences [BS]
Cytogenetics [BS]
Exercise Science [BS]
Health Administration [BS]
Music Therapy [BMT]
Neuroscience Interdisciplinary [BS]
Nursing - Completion [BSN]
Nursing [BSN]
Psychology [BS]
Public Health [BS]
Secondary Education Biology [BS]
Secondary Education Physical Science (For Biology Teaching Minor) [BS]
Special Education K-12 Communication Sciences and Disorders Endorsement [BS]
Therapeutic Recreation [BS]
Natural Sciences (6)
Actuarial Science and Economics [BS]
Biochemistry [BS]
Chemistry [BS]
Data Science and Analytics [BS]
Earth Science [BS]
Engineering Physics [BS]
Environmental Science and Society, Interdisciplinary Program [BS]
Fermentation Science [BS]
Geography [BS]
Geology – General [BS]
Geology – Professional [BS]
Geospatial Information Science and Technology [BS]
Geotourism and Historic Preservation [BS]
Mathematics [BS]
Physics Research [BS]
Physics [BS]
Secondary Education Chemistry [BS]
Secondary Education Earth Science [BS]
Secondary Education Geography/History Comprehensive [BS]
Secondary Education Mathematics [BS]
Secondary Education Physical Science (For Chemistry Teaching Minor) [BS]
Secondary Education Physical Science (For Earth Science Teaching Minor) [BS]
Secondary Education Physical Science (For Physics Teaching Minor) [BS]
Secondary Education Physical Science Comprehensive [BS]
Secondary Education Physics [BS]
Secondary Education Social Studies/Geography Comprehensive [BA]
Statistics [BS]
Social Sciences and Management (6)
Africology and African American Studies [BA]
Anthropology [BA]
Children and Families [BS]
Communication Sciences and Disorders [BS]
Communication Technology [BS]
Communication [BA]
Communication, Media and Theatre Arts Comprehensive [BA]
Criminology and Criminal Justice [BA]
Elementary - Early Childhood Teaching and Learning (with Certification) [BS]
International Affairs [BA]
Journalism [BS]
K-12 Bilingual Education [BA]
K-12 French Teaching [BA]
K-12 German Language and Literature [BA]
K-12 Japanese Language and Culture Teaching [BA]
K-12 Music Education - Instrumental [BME]
K-12 Music Education - Vocal [BME]
K-12 Spanish Teaching [BA]
K-12 Visual Art Education [BFA]
Media Studies and Journalism [BS]
Paralegal [BS]
Political Science [BA]
Public Relations Interdisciplinary [BA]
Public Safety Administration [BS]
Public and Nonprofit Administration [BA]
Secondary Education Communication and Theatre Arts Teaching [BA]
Secondary Education Engineering and Technology Workforce [BS]
Secondary Education Integrated Science Comprehensive [BS]
Secondary Education Social Studies/Economics Comprehensive [BA]
Secondary Education Social Studies/Political Science Comprehensive [BA]
Social Work [BSW]
Sociology [BS]
Special Education K-12 Endorsement [BS]
Sport Management [BS]
Teaching and Learning (with Secondary Certification) [BS]
Teaching and Learning (without certification) [BS]
Women’s and Gender Studies [BA]
Arts and Humanities (6)
Applied Drama & Theatre for the Young [MFA]
Children’s Literature [M.A.]
Creative Writing [M.A.]
English Linguistics [M.A.]
Historic Preservation [M.S.]
History [M.A.]
Interdisciplinary Studies [MS or MA]
Interior Design [M.S.]
Language and International Trade [M.A.]
Literature [M.A.]
Music [M.M.]
Philosophy [M.A.]
Reading [M.A.]
Secondary English [MAT]
Studio Art [M.A.]
Studio Art [MFA]
Teaching English to Speakers of Other Languages / TESOL [M.A.]
Theatre Arts - Applied Drama & Theatre for the Young [M.A.]
Theatre Arts - Interpretation and Performance Studies [M.A.]
Theatre Arts [M.A.]
Urban and Regional Planning [M.S.]
World Languages (French) [M.A.]
World Languages (German) [M.A.]
World Languages (Spanish) [M.A.]
Writing Studies [M.A.]
Business and Management (6)
Accounting [M.S.]
Applied Econometrics [M.S.]
Arts Administration [M.A.]
Business Administration (online) [MBA]
Business Administration [MBA]
Economics [M.A.]
Executive [MBA]
Finance [M.S.]
Health Economics [M.A.]
Integrated Marketing Communications [M.S.]
International Economics and Development [M.A.]
Tax Consulting [M.S.]
Engineering and Technology (6)
Computer Aided Engineering [M.S.]
Computer Science [M.S.]
Construction Management [M.S.]
Cybersecurity [M.S.]
Engineering Management [M.S.]
Information Systems [M.S.]
Polymers and Coatings Technology [M.S.]
Quality Management [M.S.]
Technology Studies [M.S.]
Life Sciences and Medicine (6)
Biology - General [M.S.]
Clinical Mental Health Counseling [M.A.]
Clinical Research Administration [M.S.]
Communication Sciences and Disorders [M.A.]
Dietetics [M.S.]
Ecology, Evolution and Organismal Biology [M.S.]
Educational Psychology [M.A.]
Exercise Physiology [M.S.]
Health Administration [MHA]
Human Nutrition [M.S.]
Learning Disabilities [M.A.]
Molecular/Cellular Biology [M.S.]
Nursing Education [MSN]
Nursing – Adult Gerontology Clinical Nurse Specialist [MSN]
Nursing – Adult Gerontology Primary Care Nurse Practitioner [MSN]
Nursing – Clinical Research Nursing [MSN]
Occupational Therapy [M.O.T.]
Orthotics and Prosthetics [M.S.]
Physician Assistant Studies [M.S.]
Psychology - Clinical Behavioral [M.S.]
Psychology - General Clinical [M.S.]
Psychology - General Experimental [M.S.]
Secondary Biology [MAT]
Natural Sciences (6)
Applied Statistics [M.S.]
Chemistry [M.S.]
Earth Science Education [M.S.]
Geographic Information Systems [M.S.]
Mathematics [M.S.]
Physical Science [M.S.]
Physics Education [M.S.]
Physics [M.S.]
Secondary Chemistry [MAT]
Secondary Earth Science [MAT]
Secondary Mathematics [MAT]
Secondary Physical Science [MAT]
Secondary Physics [MAT]
Social Sciences and Management (6)
Africology & African American Studies [M.A.]
Athletic Training [MATR]
Autism Spectrum Disorders [M.A.]
College Counseling [M.A.]
Commonly Taught World Languages [MAT]
Communication - Interpretation & Performance Studies [M.A.]
Communication [M.A.]
Criminology and Criminal Justice [M.A.]
Curriculum and Instruction [M.A.]
Early Childhood Education [M.A.]
Educational Leadership – Higher Education/Student Affairs [M.A.]
Educational Leadership – K-12 Administration [M.A.]
Human Resource Management and Organizational Development [M.S.]
Less Commonly Taught World Languages [MAT]
Public Administration [MPA]
Public Health [MPH]
School Counseling [M.A.]
Schools, Society and Violence [M.A.]
Secondary Integrated Science [MAT]
Social Foundations and Community Education [M.A.]
Social Science [M.A.]
Social Work [M.S.W.]
Sociology [M.A.]
Special Education (for Certified Teachers) [MAT]
Special Education (for Non-Certified Teachers) [MAT]
Special Education [M.A.]
Sport Management [M.S.]
Women’s and Gender Studies [M.A.]
Engineering and Technology (3)
Technology [Ph.D.]
Life Sciences and Medicine (3)
Clinical Psychology [Ph.D.]
Nursing Practice – Post-BSN Adult-Gerontology Clinical Nurse Specialist [DNP]
Nursing Practice – Post-BSN Adult-Gerontology Primary Care Nurse Practitioner [DNP]
Nursing Practice – Post-MSN [DNP]
Social Sciences and Management (3)
Educational Leadership [Ph.D.]
Educational Studies [Ph.D.]