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Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint. A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this major prepares students to fill marketing positions that require a technical background.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint. A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this major prepares students to fill marketing positions that require a technical background.
Applicants to Drexel University are expected to have completed the high school curriculum that will best prepare them for freshman-year studies at the college level. Three years of mathematics (algebra I and II, geometry) At least one year of a laboratory science (biology, chemistry, or physics) English Language requirement: Students have a first (or native) language is English. They have studied at a high school for a minimum of three years where English is the primary language of instruction. We strongly recommend that students who choose this exemption still submit both the SAT or ACT and TOEFL or IELTS exams to demonstrate English language proficiency. They have received a minimum score of 600 on the SAT Critical Reasoning section or a minimum score of 27 on the ACT English section.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Science in Business Administration (BSBA) - Marketing
University City Campus, Philadelphia, United States
# 501-550QS Subject Rankings
60 monthsProgram duration
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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