Bachelor of Science in Business Administration (BSBA) - Marketing

University City Campus, Philadelphia, United States

Shortlist

# 501-550QS Subject Rankings

60 monthsProgram duration

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see an organizationâ€™s activities from the customerâ€™s viewpoint. A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this major prepares students to fill marketing positions that require a technical background.

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

IELTS

6.5+

Applicants to Drexel University are expected to have completed the high school curriculum that will best prepare them for freshman-year studies at the college level. Three years of mathematics (algebra I and II, geometry) At least one year of a laboratory science (biology, chemistry, or physics) English Language requirement: Students have a first (or native) language is English. They have studied at a high school for a minimum of three years where English is the primary language of instruction. We strongly recommend that students who choose this exemption still submit both the SAT or ACT and TOEFL or IELTS exams to demonstrate English language proficiency. They have received a minimum score of 600 on the SAT Critical Reasoning section or a minimum score of 27 on the ACT English section.

Program Duration

60 Months

Starting Month(s)

Jan-2000

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

0 USD

Tuition Fee (Out of State)

International Students

Tuition Fee/year

0 USD

Other Expenses

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

Doctor of Philosophy (PhD) in Educational Leadership Development and Learning Technologies - Science, Technology, Engineering and Mathematics (STEM) Education

Bachelor of Science in Business Administration (BSBA) - Marketing

University City Campus, Philadelphia, United States

# 501-550QS Subject Rankings

60 monthsProgram duration

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Important Dates

Tuition fee and scholarships

Tuition Fee

Scholarships

Domestic Students

International Students

In this guide you will find:

QS WUR Ranking By Subject

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