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Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business... Read more
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business... Read more
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration (Marketing)
The University of Texas at Arlington, Arlington, United States
48 monthsProgram duration
15 Feb, 2025Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business...
Read more
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
- Professional Selling
- Integrated Marketing Communication/Advertising
- Consumer Behavior
- Social Media and Digital Marketing
- Retail Marketing
- Marketing Research
- Product and Brand Strategy
- International and Multicultural Marketing
Read lessProgram overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business...
Read more
Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.
The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:
- Professional Selling
- Integrated Marketing Communication/Advertising
- Consumer Behavior
- Social Media and Digital Marketing
- Retail Marketing
- Marketing Research
- Product and Brand Strategy
- International and Multicultural Marketing
Read lessAdmission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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