Fashion Marketing and Communication Academic Year 9 months Undergraduate Program By IED - Istituto Europeo di Design |Top Universities
Subject Ranking

# 101-150QS Subject Rankings

Program Duration

9 monthsProgram duration

Tuitionfee

14,000 EURTuition Fee/year

Scholarship

YesScholarships

Program overview

Main Subject

Art and Design

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

You will learn the communication strategy and how to develop a written, visual, and digital narrative and to launch, promote and support the brands that you connect with.

Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products.

The Fashion Marketing and Communication Academic Year allows you to analyse the relationship between brand, products and audiance and the role that marketing and communication plays within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.

The course takes an in-depth look at positioning and target-audience theories and analyse specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.
Lessons run from Monday to Friday, full-time.

Program overview

Main Subject

Art and Design

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

You will learn the communication strategy and how to develop a written, visual, and digital narrative and to launch, promote and support the brands that you connect with.

Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products.

The Fashion Marketing and Communication Academic Year allows you to analyse the relationship between brand, products and audiance and the role that marketing and communication plays within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.

The course takes an in-depth look at positioning and target-audience theories and analyse specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.
Lessons run from Monday to Friday, full-time.

Admission requirements

9 Months
Sep

Tuition fee and scholarships

Domestic Students

14,000 EUR
-

International Students

14,000 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

list

A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

IED Undergraduate courses are united by a common philosophy and methodology made of professionals in the classroom, school as laboratory, cross-disciplinary approach and glocal attitude mixing local experience and international perspective. They last from 2 to 4 years according to the discipline and the city of interest and can be officially accredited by the local Ministry of Education.

 

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IED Master courses enhance participants’ profiles thanks to a specialized and technical training in the specific disciplinary area combined with transversal knowledge and managerial skills. The development of projects carried out in collaboration with partner companies is the way to put such abilities into practice. Participants develop a deep sense of belonging and are led to innovate and share resources, ideas and contacts forming a tight knit Alumni community.

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