Fashion Brand Management

Understand and manage the balance between the creative and economic demands that define the fashion business.

Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art. 

Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach. 

Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.