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Join a truly global design community: 50+ years of innovation, 170+ partnerships, 11 campuses, three countries, endless creativity.
Brand Design for Hospitality
IED Florence, Firenze, Italy
12 monthsProgram duration
20,100 EURTuition Fee/year
YesScholarships
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a...
Read more
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like ‘living entities’. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.
When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story’.
Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.
Read lessProgram overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a...
Read more
The Master’s Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like ‘living entities’. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.
When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story’.
Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.
Read lessAdmission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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