BBA (Hons) Scheme in Management and Marketing (Management / Marketing) Undergraduate Program By Faculty of Business, The Hong Kong Polytechnic University |Top Universities

BBA (Hons) Scheme in Management and Marketing (Management / Marketing)

Program Duration

48 monthsProgram duration

Tuitionfee

22,436 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.

Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation. 

BBA (Hons) in Management

Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.

BBA (Hons) in Marketing

This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.

Program overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.

Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation. 

BBA (Hons) in Management

Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.

BBA (Hons) in Marketing

This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.

Admission requirements

4+
590+
23+
80+
6+
180+
32+
4 Years
Sep

Tuition fee and scholarships

Domestic Students

-
-

International Students

22,436 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

PolyU Faculty of Business has a Bachelor of Business Administration (Hons) scheme comprising seven awards in addition to other programmes, most of which are widely recognized by professional bodies. Students of the BBA scheme can pursue a business Major plus a Minor by choosing from a range of electives. You will be equipped with state-of-the-art professional knowledge, and gain real-world experience before graduation through Work-Integrated Education and Whole Person Development. Your holistic development can be enhanced with considerable opportunities for student exchange and out-of-the-classroom learning.

Each of PolyU’s BBA programmes lasts for four years. The BBA programme includes 30 credits worth of general university requirements, 90 credits of discipline specific requirements, and three work-integrated education training credits.


The Faculty is ranked No. 55 in the world in the latest UTD (University of Texas at Dallas) Top 100 Business School Worldwide Rankings based on research published in 24 top business journals for the period of 2012 to 2016.


The core value of PolyU Faculty of Business is Innovation-driven Education and Scholarship (IDEAS) with a 3D focus on Discovery, Design and Delivery. 


PolyU Faculty of Business offers a comprehensive portfolio of postgraduate programmes, many of which are recognized by professional bodies in the fields of accounting, finance, logistics, management, marketing and transport. Apart from the BBA, MBA, DBA and specialized master’s degrees, there are also research programmes leading to the MPhil and PhD awards. To maintain the currency of its academic programmes and specialist consultancy, PolyU faculty members undertake application-oriented research, both within and across their disciplines, facilitated by Business School’s centres for research in one belt one road, logistics, shipping, maritime studies,leadership, sustainability and marketing.

PolyU Faculty of Business is ranked No. 55 in the world in the latest UTD (University of Texas at Dallas) Top 100 Business School Worldwide Rankings based on research published in 24 top business journals for the period of 2012 to 2016.

As Asia’s most globally connected city and the gateway to China, Hong Kong offers an unparalleled location to study a business degree. Hong Kong has been is ranked 11th in QS Best Student Cities 2017. Studying in Hong Kong is a good opportunity to experience Asia, and provides a perspective on how China is changing as it integrates into the global environment.

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