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This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Applicants should have a Bachelor’s degree or equivalent academic / professional qualifications. There is no restriction on their background -- business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.
Priority will be given to applicants with relevant work experience.
If you are not a native speaker of English, and your Bachelor’s degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admissions Requirements" section for Taught Postgraduate Programmes at Study@PolyU for details.
Shortlisted candidates may be invited to attend admission interviews.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
PolyU Faculty of Business has a Bachelor of Business Administration (Hons) scheme comprising seven awards in addition to other programmes, most of which are widely recognized by professional bodies. Students of the BBA scheme can pursue a business Major plus a Minor by choosing from a range of electives. You will be equipped with state-of-the-art professional knowledge, and gain real-world experience before graduation through Work-Integrated Education and Whole Person Development. Your holistic development can be enhanced with considerable opportunities for student exchange and out-of-the-classroom learning.
Each of PolyU’s BBA programmes lasts for four years. The BBA programme includes 30 credits worth of general university requirements, 90 credits of discipline specific requirements, and three work-integrated education training credits.
The Faculty is ranked No. 55 in the world in the latest UTD (University of Texas at Dallas) Top 100 Business School Worldwide Rankings based on research published in 24 top business journals for the period of 2012 to 2016.
The core value of PolyU Faculty of Business is Innovation-driven Education and Scholarship (IDEAS) with a 3D focus on Discovery, Design and Delivery.
PolyU Faculty of Business offers a comprehensive portfolio of postgraduate programmes, many of which are recognized by professional bodies in the fields of accounting, finance, logistics, management, marketing and transport. Apart from the BBA, MBA, DBA and specialized master’s degrees, there are also research programmes leading to the MPhil and PhD awards. To maintain the currency of its academic programmes and specialist consultancy, PolyU faculty members undertake application-oriented research, both within and across their disciplines, facilitated by Business School’s centres for research in one belt one road, logistics, shipping, maritime studies,leadership, sustainability and marketing.
PolyU Faculty of Business is ranked No. 55 in the world in the latest UTD (University of Texas at Dallas) Top 100 Business School Worldwide Rankings based on research published in 24 top business journals for the period of 2012 to 2016.
As Asia’s most globally connected city and the gateway to China, Hong Kong offers an unparalleled location to study a business degree. Hong Kong has been is ranked 11th in QS Best Student Cities 2017. Studying in Hong Kong is a good opportunity to experience Asia, and provides a perspective on how China is changing as it integrates into the global environment.
Master of Science in Marketing Management
The Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR
18 monthsProgram duration
43,846 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Admission requirements
Exam Scores
Important Dates
Applicants should have a Bachelor’s degree or equivalent academic / professional qualifications. There is no restriction on their background -- business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.
Priority will be given to applicants with relevant work experience.
If you are not a native speaker of English, and your Bachelor’s degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admissions Requirements" section for Taught Postgraduate Programmes at Study@PolyU for details.
Shortlisted candidates may be invited to attend admission interviews.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
PolyU Faculty of Business has a Bachelor of Business Administration (Hons) scheme comprising seven awards in addition to other programmes, most of which are widely recognized by professional bodies. Students of the BBA scheme can pursue a business Major plus a Minor by choosing from a range of electives. You will be equipped with state-of-the-art professional knowledge, and gain real-world experience before graduation through Work-Integrated Education and Whole Person Development. Your holistic development can be enhanced with considerable opportunities for student exchange and out-of-the-classroom learning.
Each of PolyU’s BBA programmes lasts for four years. The BBA programme includes 30 credits worth of general university requirements, 90 credits of discipline specific requirements, and three work-integrated education training credits.
The Faculty is ranked No. 55 in the world in the latest UTD (University of Texas at Dallas) Top 100 Business School Worldwide Rankings based on research published in 24 top business journals for the period of 2012 to 2016.
The core value of PolyU Faculty of Business is Innovation-driven Education and Scholarship (IDEAS) with a 3D focus on Discovery, Design and Delivery.
Business and Management (1)
BBA (Hons) Scheme in Accounting and Finance (Accountancy / Accounting and Finance / Digital Finance and Investment)
BBA (Hons) Scheme in Global Business and Logistics, Aviation, Maritime, and Supply Chain Management
BBA (Hons) Scheme in Management and Marketing (Management / Marketing)
PolyU Faculty of Business offers a comprehensive portfolio of postgraduate programmes, many of which are recognized by professional bodies in the fields of accounting, finance, logistics, management, marketing and transport. Apart from the BBA, MBA, DBA and specialized master’s degrees, there are also research programmes leading to the MPhil and PhD awards. To maintain the currency of its academic programmes and specialist consultancy, PolyU faculty members undertake application-oriented research, both within and across their disciplines, facilitated by Business School’s centres for research in one belt one road, logistics, shipping, maritime studies,leadership, sustainability and marketing.
PolyU Faculty of Business is ranked No. 55 in the world in the latest UTD (University of Texas at Dallas) Top 100 Business School Worldwide Rankings based on research published in 24 top business journals for the period of 2012 to 2016.
As Asia’s most globally connected city and the gateway to China, Hong Kong offers an unparalleled location to study a business degree. Hong Kong has been is ranked 11th in QS Best Student Cities 2017. Studying in Hong Kong is a good opportunity to experience Asia, and provides a perspective on how China is changing as it integrates into the global environment.
Business and Management (2)
Doctor of Business Administration
Doctor of Business Administration (Bilingual Teaching in Chinese and English)
Doctor of Management
Master of Business Administration
Master of Corporate Governance
Master of Finance (Corporate Finance)
Master of Finance (Investment Management)
Master of Science in Accountancy
Master of Science in Accounting and Finance Analytics
Master of Science in Business Analytics
Master of Science in Business Management
Master of Science in ESG and Sustainability
Master of Science in Economics
Master of Science in Global Business and Decision Analysis
Master of Science in International Management and Leadership
Master of Science in Marketing Management
Master of Science in Operations Management
Master of/Postgraduate Diploma in Professional Accounting
Social Sciences and Management (2)
Master of Science in Human Resource Management
Master of Science in International Shipping and Transport Logistics
Master of Science/Postgraduate Diploma in Global Supply Chain Management
Master of Science/Postgraduate Diploma in International Shipping and Transport Logistics
Business and Management (2)
Doctor of Philosophy (PhD) - Department of Management and Marketing
Doctor of Philosophy (PhD) - School of Accounting and Finance
Social Sciences and Management (2)
Doctor of Philosophy (PhD) - Department of Logistics and Maritime Studies