Bachelor of Arts in Marketing 48 months Undergraduate Program By Al-Farabi Kazakh National University |Top Universities
Program Duration

48 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The purpose of the EР is to develop the ability to use theoretical knowledge and research methods in practice in the field of marketing for quality training of competitive specialists in the labor market, to perform professional functions in government and commercial structures, to analyze and plan marketing activities of enterprises, to carry out research in the field of marketing with modern requirements
ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions. ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries ON8 Build management solutions for the effective implementation of marketing tools in the enterprise ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program. ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise. ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The purpose of the EР is to develop the ability to use theoretical knowledge and research methods in practice in the field of marketing for quality training of competitive specialists in the labor market, to perform professional functions in government and commercial structures, to analyze and plan marketing activities of enterprises, to carry out research in the field of marketing with modern requirements
ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions. ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries ON8 Build management solutions for the effective implementation of marketing tools in the enterprise ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program. ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise. ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs

Admission requirements

4 Years

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Al Farabi Kazakh National University (KazNU) offers 134 bachelor degree programs at 16 faculties, which are among the leaders in the national subject ranking in Kazakhstan. Students can join undergraduate programs in a wide range of disciplines, from the sciences (chemistry, geography, mathematics and physics) through to humanities, law, IR, languages, and journalism. Students can also select from several joint double degree programs with the leading universities from around the world.   The university bachelor degree programs train students to be critical thinkers, well-rounded lifelong learners and future leaders in their specialties. Most of the undergraduate programs of KazNU are accredited by accrediting agencies such as ASIIN, FIBAA, AQ, and ACQUIN.

Undergraduate international students usually study for four years at the individual faculties. Undergraduate study at KazNU includes lectures, seminars and laboratory work carried out in university faculties and departments. KazNU has no quotas for international admissions and around 10 percent of applicants are international students and the number increases every year.

The international admission period runs during the summer for the current academic year. International applicants register at the dedicated website, and prospective students must pass foreign language test in advance.   The application process is broadly the same for international and national students, and the university accepts school qualifications from many different countries.

Tuition fees are currently set by the university at a very competitive level. The tuition fees do not include accommodation or board.

All students find themselves in an innovative educational environment and they have access to the specialized libraries and computer facilities including access to
KazNU’s super-computer as well as to the university technopark, business incubator and startup seed capital provided by the university, businesses and other entities in the country. Every year university students can study in the world’s leading universities within the framework of “Academic mobility” program or join international summer schools.

Al-Farabi KazNU offers 268 full master degrees and 140 full PhD wide range programs which help you facilitate your career progression. The University is the main Higher Education University in preparing masters’ and PhD students. During master degree programs students have a chance to take experience in International Summer Schools and Short Intensive Programs. They funded by Ministry of Education and Science of Republic of Kazakhstan. PhD degree students must undergo 2 months international traineeship as a part of their studies. All PhD students can have one local and one international supervisor.

All postgraduate programs of KazNU accredited by Accrediting Degree Programs such as, ASIIN, FIBAA, AQA, ACQUIN. KazNU has drawn up double degree agreements with more than 20 universities and maintains partnerships with around 170 universities worldwide. KazNU embrace a wide range of interrelated disciplines and our programmes of study offer you a high degree of flexibility and choice as well as career relevance.  

Al Farabi KazNU actively involves postgraduate students to work on various innovative projects and programs, including projects conducted jointly with international organizations. For example, in summer 2018 Al Farabi KazNU established the Ban Ki-moon Institute for Sustainable Development by signing MoU with 8 th UN Secretary General Mr. Ban Ki-moon and plans to support research projects related to the implementation of the Sustainable Development Goals (SDGs)

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