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The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major. A... Read more
The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major. A major in marketing acquaints students with the management decisions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decisions areas are product development, pricing, marketing communication, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, and special event manager; in the public and private sectors. The instructional objective of the Marketing department is to provide knowledge of the marketing process and an understanding of its functions. The students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns. In addition to the basic business foundation and core courses, marketing majors are required to complete 18 credits of marketing or department approved courses.Read less
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major. A... Read more
The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major. A major in marketing acquaints students with the management decisions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decisions areas are product development, pricing, marketing communication, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, and special event manager; in the public and private sectors. The instructional objective of the Marketing department is to provide knowledge of the marketing process and an understanding of its functions. The students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns. In addition to the basic business foundation and core courses, marketing majors are required to complete 18 credits of marketing or department approved courses.Read less
Admission Requirements
6+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
B.S. in Marketing
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Read more
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Read more
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Doctor of Philosophy (PhD) in Earth Science
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Doctor of Philosophy (PhD) in Educational Leadership, Organizations, and Policy
Doctor of Philosophy (PhD) in Food Science and Technology
Doctor of Philosophy (PhD) in Gerontology
Doctor of Philosophy (PhD) in Human Development and Family Studies
Doctor of Philosophy (PhD) in Literacy Education
Doctor of Philosophy (PhD) in Rhetoric and Professional Communication
Doctor of Philosophy (PhD) in Science Education
Doctor of Philosophy (PhD) in Social and Cultural Studies of Education
Doctor of Philosophy (PhD) in Sociology or Rural Sociology