BA in Broadcast Media

Our students are analytical storytellers. They engage people and strive to find the truth. They then present information in compelling, provocative ways across multiple media. The Mass Communication Department is a place to hone these skills and enhance your career opportunities in advertising, journalism, media and public relations. Effective for the fall of 2014 and forward, all newly admitted students to Iona College will pursue the newly designed Broadcast Media concentration in Mass Communication. Students who were admitted to the College prior to the fall term of 2014 will complete their previously detailed program in Television & Video. The Mass Communication Department will work with continuing students to ensure that all requirements for their degree are met, and offer appropriate options, as needed, to ensure that student needs are met. This program focuses on Broadcast Media. Student Outcomes Individual professions in journalism and mass communication may require certain specialized values and competencies. Irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to: understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances; demonstrate an understanding of the history and role of professionals and institutions in shaping communications; demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society; understand concepts and apply theories in the use and presentation of images and information; demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity; think critically, creatively and independently; conduct research and evaluate information by methods appropriate to the communications professions in which they work; write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve; critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness; apply basic numerical and statistical concepts; apply tools and technologies appropriate for the communications professions in which they work. Career paths of recent MA in PR graduates include: Account executive, top PR firm Assistant US secretary of education for communication Manager of affiliate relations, nonprofit environmental firm Employee communications specialist, Fortune 100 corporation Regional communications director, U.S. Postal Service Media Relations manager, commercial real estate firm Communications director, metropolitan hospital President, investor relations PR firm Senior director for marketing and PR, national health nonprofit Social media strategist, top-five U.S. bank Corporate communications manager, industrial development and construction firm