BA Journalism and Mass Communication (Digital) - Media Management, Public Policy and Strategic Communications 36 months Undergraduate Program By UPES |Top Universities

Program overview

Main Subject

Journalism

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA Journalism and Mass Communication (Digital) – Media Management, Public Policy, and Strategic Communications program at UPES is a comprehensive 3+1 years degree that provides students with a well-rounded education in various aspects of mass media and digital communications. The curriculum spans six semesters and is designed to equip students with the necessary skills and knowledge to thrive in the ever-evolving media industries on a global scale. This program offers a unique blend of theoretical knowledge and practical experience, ensuring that students are well-prepared to enter the professional world upon graduation. By collaborating with industry experts, the students have the opportunity to gain real-world insights and expertise, which enhances their learning experience.


The specialization in Media Management, Public Policy, and Strategic Communications is particularly valuable in today's media landscape, where social media plays a pivotal role in shaping public opinion and policy decisions. Through this specialization, students learn how to harness the power of social media tools, master content creation, and develop effective marketing strategies. They also gain expertise in managing online presence, engaging audiences, and implementing successful communication and policy initiatives.


Upon completion of the BA Journalism and Mass Communication (Digital) – Media Management, Public Policy, and Strategic Communications program, graduates are equipped with the skills and knowledge to excel in various roles within the media, corporate, policy institutions, and startup sectors. Whether pursuing a career in media management, public affairs, strategic communications, or policy analysis, this program prepares students to be proficient digital storytellers and effective communicators in today's rapidly changing media landscape.

Program overview

Main Subject

Journalism

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA Journalism and Mass Communication (Digital) – Media Management, Public Policy, and Strategic Communications program at UPES is a comprehensive 3+1 years degree that provides students with a well-rounded education in various aspects of mass media and digital communications. The curriculum spans six semesters and is designed to equip students with the necessary skills and knowledge to thrive in the ever-evolving media industries on a global scale. This program offers a unique blend of theoretical knowledge and practical experience, ensuring that students are well-prepared to enter the professional world upon graduation. By collaborating with industry experts, the students have the opportunity to gain real-world insights and expertise, which enhances their learning experience.


The specialization in Media Management, Public Policy, and Strategic Communications is particularly valuable in today's media landscape, where social media plays a pivotal role in shaping public opinion and policy decisions. Through this specialization, students learn how to harness the power of social media tools, master content creation, and develop effective marketing strategies. They also gain expertise in managing online presence, engaging audiences, and implementing successful communication and policy initiatives.


Upon completion of the BA Journalism and Mass Communication (Digital) – Media Management, Public Policy, and Strategic Communications program, graduates are equipped with the skills and knowledge to excel in various roles within the media, corporate, policy institutions, and startup sectors. Whether pursuing a career in media management, public affairs, strategic communications, or policy analysis, this program prepares students to be proficient digital storytellers and effective communicators in today's rapidly changing media landscape.

Admission requirements

1080+
Minimum 50% marks in class X and XII any Stream.
21 Jan 2025
3 Years
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

164,000 INR
-

International Students

164,000 INR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

UPES provides undergraduate programmes covering a broad range of disciplines, sectors and industries, including:  


Undergraduate admission varies by course but generally requires 12th standard/senior secondary marks, meeting eligibility criteria and qualifying exam scores like JEE or UPES-DAT. 

UPES offers master’s and PhD programmes covering a wide range of sectors, industries and disciplines. A selection of their courses include:  


UPES also offers several online MBA courses – ideal for students who aren’t able to study at the campus or want the flexibility of balancing their studies with personal and professional commitments.  

These include: 

  • MBA in Logistics and Supply Chain Management
  • MBA in Oil and Gas Management 
  • MBA (General) with a specialisation in Business Analytics
  • MBA (General) with a specialisation in Marketing Management
  • MBA (General) with a specialisation in Finance Management
  • MBA (General) with a specialisation in Human Resource Management 

UPES offers and manages a range of funding opportunities for postgraduate students, including MBA scholarships, alumni scholarships, and Fellowships for MTech and MDes programmes. 

If you’d like to apply to study a postgraduate programme at UPES, visit their website for further details. International students can also find tailored information about the international application process and student experience at UPES.  

Postgraduate admissions vary by course but generally require a relevant bachelor's degree, qualifying exam scores if applicable, academic transcripts, CV, letters of recommendation, and essay/interview. 

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