Bachelor of Business Administration - Marketing 48 months Undergraduate Program By University of Toledo |Top Universities

Bachelor of Business Administration - Marketing

Program Duration

48 monthsProgram duration

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

The marketing specialization provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. Program Requirements Required Courses: 9 hours (3 courses) MKTG 3850 Buyer Behavior and Relationship Marketing MKTG 3880 Marketing Research and Data-Based Management MKTG 4130 Marketing Analysis and Decision Making Electives: Select 6 hours (2 courses) from module I and and an additional 6 hours (2 courses) from either module 1 or module II to equal 12 hours (4 courses) Module I: MKTG 3140 International Marketing MKTG 3280 Internet Marketing MKTG 3690 Principles of Marketing Communication MKTG 4540 Business Marketing MKTG 4940 Internship PSLS 3440 Professional Sales Module II: MKTG 3130 Supply Chain Management MKTG 3260 Global Framework for E-Commerce MKTG 3870 Advertising Strategy MKTG 3910 Direct Marketing MKTG 4110 Sports Marketing MKTG 4120 Marketing Channels Management MKTG 4220 International Sourcing, Logistics and Transportation MKTG 4520 Advanced Market Analysis MKTG 4570 Product and Pricing Management MKTG 4980 Special Topics MKTG 4990 Independent Study PSLS 3080 Purchasing and Business Relationship Mgmt PSLS 4710 Sales Force Leadership

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

The marketing specialization provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. Program Requirements Required Courses: 9 hours (3 courses) MKTG 3850 Buyer Behavior and Relationship Marketing MKTG 3880 Marketing Research and Data-Based Management MKTG 4130 Marketing Analysis and Decision Making Electives: Select 6 hours (2 courses) from module I and and an additional 6 hours (2 courses) from either module 1 or module II to equal 12 hours (4 courses) Module I: MKTG 3140 International Marketing MKTG 3280 Internet Marketing MKTG 3690 Principles of Marketing Communication MKTG 4540 Business Marketing MKTG 4940 Internship PSLS 3440 Professional Sales Module II: MKTG 3130 Supply Chain Management MKTG 3260 Global Framework for E-Commerce MKTG 3870 Advertising Strategy MKTG 3910 Direct Marketing MKTG 4110 Sports Marketing MKTG 4120 Marketing Channels Management MKTG 4220 International Sourcing, Logistics and Transportation MKTG 4520 Advanced Market Analysis MKTG 4570 Product and Pricing Management MKTG 4980 Special Topics MKTG 4990 Independent Study PSLS 3080 Purchasing and Business Relationship Mgmt PSLS 4710 Sales Force Leadership

Admission requirements

6+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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Where to look for scholarship opportunities

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More programs from the university

Founded in 1872, UT is one of fifteen comprehensive, publicly funded universities in the state of Ohio. Located in northwest Ohio, the University offers undergraduate, graduate, law, medical, and English Language programs with over 1,600 full and part-time faculty members. Recently we merged with the Medical College of Ohio, which makes us one of only a handful of public institutions with colleges of business, education, engineering, law, medecine, and pharmacy. With over $60 million in research funding and the third largest budget for public universities in Ohio, we have an economic impact of over $700 million in the region. The campus is on more than 200 acres with many new and beautifully restored buildings. The campus is located in one of Toledo's finest residential sections, it provides a suburban atmosphere, yet is an integral part of the civic, cultural and commercial life of the city. The Offices of International Admission and International Student Services at the University provide a wide variety of services to the more than 1,000 international students, faculty and staff at UT. Members of these offices evaluate all international applications for admission to undergraduate study, conduct orientation programs, assist students in finding suitable housing, offer immigration counseling services, and provide intensive English instruction through the American Language Institute.

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