Marketing and Consumer Psychology MSc Postgraduate Program By University of Sussex Business School |Top Universities
Home Universities University of Sussex Business School Marketing and Consumer Psychology MSc

Marketing and Consumer Psychology MSc

Location

University of Sussex, Brighton, United Kingdom
Official Website Shortlist
Shortlist
Program Duration

12 monthsProgram duration

Tuitionfee

25,000 GBPTuition Fee/year

Application Deadline

01 Sep, 2024Application Deadline

Scholarship

YesScholarships

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.

On this MSc, you’ll learn to:

  • evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns.

On this MSc, you’ll learn to:

  • evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.

Admission requirements

6+
80+
169+
59+
3.3+
  • Degree requirements: You should normally have an upper second-class (2.1) undergraduate honours degree or above.
  • Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
01 Sep 2024
1 Year
Sep

Tuition fee and scholarships

Domestic Students

14,250 GBP
-

International Students

25,000 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

Learn about global social responsibility and sustainability values throughout your course. Tailor your degree to suit your career ambitions while benefiting from industry accreditations, links with businesses, work placement opportunities, our academic success advice service and career support.

Undergraduate programmes:
Accounting, Banking and Finance

Economics

Business, Management and Marketing

Study your Masters at top Business School, ranked 11th in the UK for Economics and Business.  You’ll learn how to apply innovative thinking across disciplines to shape global issues in business, management and society, making an impact on policy, practice and people.

Masters programmes Our range of Master’s programmes includes:
Economics

Accounting, Finance, Banking and Fintech Management and Leadership Strategy, Marketing, International Business Policy courses in Science & Technology. Energy & Climate, and Sustainable Development


Discover everything the Business School has to offer in our upcoming course webinars. You’ll learn more about how our courses prepare you for your future, and see which course is right for you. 

Get a taste for what our Masters programmes have to offer in our upcoming course webinars:

At our webinars, you’ll have the opportunity to: 

  • learn more about our Masters courses, and how they equip you for work

  • engage with faculty and experience a mini taster lecture 

  • meet a current student and hear about their experience at Sussex

  • ask any questions about teaching and learning on your course of interest.

Don’t miss this opportunity to explore our Masters courses. Book your free place now.


Business and Management (2)

Development Economics MSc

::type_cta_button:: View Details

Energy and Climate Policy MSc

::type_cta_button:: View Details

Global Supply Chain and Logistics Management MSc

::type_cta_button:: View Details

Human Resource Management MSc

::type_cta_button:: View Details

International Business Economics MSc

::type_cta_button:: View Details

International Finance and Economics MSc

::type_cta_button:: View Details

Science and Technology Policy MSc

::type_cta_button:: View Details

Sustainable Development MSc

::type_cta_button:: View Details
View All
Postgrad programs 45867