Bachelor of Science in Business Administration - Marketing Major

Main Campus, San Francisco, United States

Shortlist

48 monthsProgram duration

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

Academic research and executive experience have repeatedly highlighted the critical role marketing plays in business success. In addition, there is clear evidence that performance among non-profit and government organizations also depends on effective marketing. The marketing curriculum and major provide students with a strong foundation in the principles and tools of the discipline. The framework begins with a customer focus and includes formulating products and services that meet and anticipate consumer wants and needs, determining appropriate price/value considerations, developing efficient distribution systems, and creating marketing communications programs to support the marketing effort. It is expected that marketing majors upon graduation will be able to: Describe the role of marketing in organizations, industries/sectors and society. Identify key marketing tools and models (for example, segmentation, purchase decision models). Apply relevant primary and secondary research techniques to identify marketing challenges and opportunities facing an organization or community. Assess markets using appropriate marketing tools and models. Conceptualize and develop appropriate marketing strategies in response to challenges and opportunities uncovered during market analyses Evaluate and defend recommendations based on marketing goals and with an appreciation for the impact on broader society.

Program overview

Main Subject

Business and Management Studies

Degree

Other

Study Level

Undergraduate

Admission requirements

Exam Scores

IELTS

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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A list of available scholarships around the world

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Already have an area in mind? Looking for inspiration? USF offers 44 majors and 46 minors in the College of Arts and Sciences, School of Management, and School of Nursing and Health Professions.Undergraduate students choose USF for a variety of reasons—the challenging academic environment with a 15:1 student-to-faculty ratio, the opportunity to translate thought to action, our Jesuit values, the spirit of a unique, world-class city, the diverse student body from 49 states and 87 countries–take your pick.

Bachelor of Science in Business Administration - Marketing Major

Main Campus, San Francisco, United States

48 monthsProgram duration

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Degree

Study Level

Program overview

Main Subject

Degree

Study Level

Admission requirements

Exam Scores

Tuition fee and scholarships

Scholarships

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