Retail Marketing and Analytics MSc

Liverpool City Centre Campus, Liverpool, United Kingdom

Shortlist

Business AnalyticsMain Subject Area

Program overview

Main Subject

Business Analytics

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The new MSc Retail Marketing and Analytics is strategically driven by the evolving complexities of the retail sector, the increasing demand for data-driven decision-making, and the need for specialised skills in digital and omnichannel retail strategies. This programme is designed to hone future-ready marketers capable of leading in a data-centric industry and supporting societal trends towards ethical consumerism.

Introduction

The Retail Marketing and Analytics MSc addresses a critical gap in the market for professionals adept in both retail marketing and high-level analytics. This comprehensive course encompasses a wide range of topics, including consumer behaviour, digital retail strategies, brand management, market research and customer relationship management tailored specifically for the retail sector.

This programme strongly focuses on leveraging data analytics for informed marketing decisions so you will receive essential training in the latest digital marketing tools and platforms. You will also be adept at interpreting retail data to enhance marketing efforts and optimise retail operations.

Additionally, you will learn how to apply theoretical concepts by engaging in real-world case studies and gain proficiency in using analytical tools and techniques to analyse consumer trends, measure campaign effectiveness, and optimise retail marketing strategies.

Program overview

Main Subject

Business Analytics

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Introduction

Tuition fee and scholarships

Scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

Request an undergraduate prospectus

Liverpool City Centre Campus, Liverpool, United Kingdom

Business AnalyticsMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Tuition fee and scholarships

Scholarships

In this guide you will find:

More programs from the university

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